SUMMARY:

• Dynamic, smart, problem - solving, motivated, entrepreneurial sales, digital project / product brand manager. Marketing, IT experience strategy consultant with diverse background in all facets of business, product line / demand marketing plans, design, brand awareness, e-commerce / ERP, technology, supply chain and sales management experience with strengths in creating real time business process decision-making management and identifying ROI drivers.
• Drive the Confidential team solving a Multi-Channel digital health experience, project planning, documentation management (CRM) Adobe Connect / Campaign creating user stories brand product launch technology end to end through 24 countries reaching 40k HealthCare Professionals (HCP) in the first year.
• Experienced Project Manager and tested problem solver with a focus on maximizing revenue, Adobe Suite into Salesforce / Veeva, SAP, Oracle, PeopleSoft, BrandEdge, ERP, CRM programs, Digital sales / marketing, Financial reporting, Continuous improvement and cash flow growth.
• Process improvement cost saving $240,000 / market $5.7 M total
• Email marketing, email templates, email scripting, email targeting, segmentation and delivery expectation. Campaign, Hybris, Sendreach,
• Data privacy, email, risk management compliance security
• Project management skills methodologies: Waterfall, Agile, Scrum, Best practices across 3 business units reducing implementation time 20%
• UX/UI user journey insight optimization for best user experience / call to action CTA, onsite and offsite
• Web analytics - Google analytics, Piwik, Adobe Marketing Cloud, Adobe DTM, Grow, Teamgate, Cicky, Kissmetrics
• Accomplished public speaker. Willing to travel and relocate.
• Familiar with retail mortgage market
• Search engine optimization (SEO/SEM), strong analytics, email
• marketing, partner marketing management, CRM customer relationship management, online marketing lead generation, paid social media product strategy (PPC), marketing channel management, competitive environment analysis, mobile apps, A/B testing and location based services.
• Strategic Leadership: Cash flow and revenue improvement, business marketing strategy, competence building, teamwork, customer-facing relationship building management (CRM), coaching & mentoring.
• Sales: Prospecting new clients, demand generating pipeline of new business and opportunities using persuasive problem solving approaches. Sales management / mentor.
• Product Management: Identify trends business - technology - industry, product launch readiness eCommerce business operations, ERP, SaaS, customer experience engagement discovery segmentation, web analytics tools process flows, payments and potential risk management. Detailed oriented customer service.
• Financial Analysis / Sales Operations: P&L, negotiating, optimization forecasts, budgeting strong analytical skills and deal structuring.
• Results: Builds team-oriented culture that distills both technology and business strategy into practical results like profitable revenue growth and satisfied customers.

PROFESSIONAL EXPERIENCE:

Confidential  

Sr. Project Manager 

Responsibilities:

• Lead Multi-Channel digital health solution management (CRM)/ IT brand product launch global marketing for Health Care Professionals (HCP) engagement multitask project management promoting brand marketing product awareness, creating user stories optimizing and standardizing customer experience. Proven track record of influencing zero to 40k HCPs in 24 countries.
• Collaborate with Operations, Brand Managers CRM Digital programs. Race marketing: reach, acquire, convert, and engage.
• Develop instructional designed focused training hands-on talent development non-technical virtual Elearning training (150 users) educating, coaching and motivate w/ 15 video on demand training. Increased productivity and program management 150%
• Manage projects budgets / business analyst - digital SaaS hub global vendor’s commercial operations, invoices, RFP, procurement contracts, expenses, across 16 languages from transition project to steady state.
• Cyber security testing, compliance hacking, OWASP, UAT test plans, improving privacy / security controls, API integration, fire walls, QA testing, IT service, sensitive data privacy sets SPII, AWS, VPN, Access Governance LDAP filing.
• Risk management, operational effectiveness with local Legal / Medical / Regulations (LMR) Zinc / High Quality Standards Risk Compliance (QRC), QA documentation protocols, FDA, Privacy to speed up certification by 5 days.
• Set direction for Think Tank communications; analyze development gather requirements, accountability improve, excellent facilitation skills, revenue forecast, campaign strategies, websites, portals, apps, and social media, commercial, R&D and consumer retention.
• Email campaigns Adobe Connect / Campaign encouraging customer segmentation increased prescription rates by 3%.
• Project management methodologies: Waterfall, agile development scrum, Lean best practices
• Working with presales, commercial sales field support, marketing, regulatory, supply agencies, organized strategy, workflows, drafting, collect and interpret statistics and build deliverables specs - saved 5 days on delivery.
• Performed SaaS platform upgrade, change request and UAT testing, shorten approval by 4 days.
• Creative go-to-market consistent global virtual flex meetings / webcasting / webinar / seminar digital project development of brands Team, 3rd party liaison - agency management, Formulate business intelligence and quantitative analysis of market research product features and communicate status reports and message development reaching 40K HCPs.
• Built ways to problem-solve strategic thinking initiatives and develop routing to shorten meeting time management with cross-functional teams matrix by 20%.
• Build relationships and coordination external partners; evaluate potential new external partners.
• Engaging strategic thinker reanalyzed information reporting saving 4 man days
• Direct marketing / excellent communication skills, collaborate, flexible strategy and employee development, implementation, follow-up, roadmap, Multi-Channel tactics, top line / SOW, business stakeholders management, project documentation and review, Guide Standards for Marketing SEO Webinar best practices for maximum HCP engagement. Result 25% faster implementation.
• Salesforce automation and mobile technology Veeva, Global portal USP leverage pull through for HCP patient IT support. Digital Asset Management / Document Management - Veeva Vault, UTM tagging, taxonomy.
• Leading / production support internal and external teams / agencies / vendor management / VAR.
• SaaS, Adobe Connect, Adobe Campaign, Adobe Analytics DTM, Adobe CQ, AEM, chat, SMS, Mobile, Video, software design, raid log, ERP enterprise software, optimized architectures.
• Key performance measurement (KPIs) metrics driving engagement and credible data management and troubleshooting specifications. Reducing analysis time by 25%
• Manage multiple project issues / timelines, tight deadlines, impact assessment and planning, presentation skills, LMS, promotion, publishing, collaboration, execution, end-to-end testing lifecycle, training & development, finance / cost estimates, analytical skills / reporting and measurement.
• Agency management, Remedy, Jira, Pandora, Maintenance, ITMS, IQMS, Risk Management / Assessment (CRS), Integrity Quality Management QM, Business Administration, Service Delivery Execution Design Plan, Software development life cycle SDLC, SME, CPG, Computer science applications, Agile / Scrum knowledge sharing

Confidential

Project Manager 

• IT Digital channels and agency resource management, change management and influence manager, B2B, B2C and small business sales / integrated marketing communication, eCommerce strategies and value propositions, corporate project management skills to bring brand awareness; Product marketing operations, Social media marketing, Video marketing, Lead generation, Media buying / traffic acquisition, Testing and optimization, Email support.
• Create and manage target audience market research and lead direct reports for demand generation development. Collaborative across the organization in fast-paced environment.
• Analyze surveys / business rules; prepare reports and presentations.
• Written communication and presentations of research findings strategies and proposal.
• Find opportunities and develop strategic recommendations shorten product roadmap by 20%.
• Developed SEO / SEM social media best practices strategies including templates and guides for both on-page and off-page success to drive traffic and growth with hot and cold outreach.
• Channel strategy / Funnel creation, landing pages design improvement.
• Marketing programs, metrics, technical specifications, analytic tools, A/B testing; targeting and segmentation page revenue conversion; schema, build content development, editorial calendar, strategy and product positioning; targeted product management; Strong team facilitation, demand life cycles, proficient critical thinking skills with end-to-end consulting experience from creating strategic frameworks to tactical execution.
• Social media portfolio optimization, write and edit posts.
• Ecommerce, product launches, Pay per Click (PPC) adword campaigns, paid traffic objectives, beacon, and demand supply.
• Email marketing, email templates, email scripting, email targeting and delivery expectation.
• Keyword SEO site design / architecture / sitemaps for rankings.
• On-page and PBN link building strategies, monitor site ranking performance.
• Competition analysis.
• Web analytics - Google analytics, Piwik, Adobe Marketing Cloud, Grow, Teamgate, Cicky, Kissmetrics logistics
• Sales and team oriented coaching; customer focused relationship marketing, client interfacing; pricing, packaging, merchandising and promotions; new products, product reformulation and product testing; scheduling marketing channels; integrated strategic communications skills; proactive media planning; TV, radio, online, web, print, direct mail and social media; agency advertising strategy; advertising development; public relations; website and intranet communications; markets collateral development; events, sponsorships and partnership assessment, distribution telemarketing speaking at industry events.
• Managed off-shore marketing, communication and sourcing.
• Dynamic coach and presenter.
• Hired and trained 6 direct employees and have trained / coached over 10,000 clients.
• User experience includes: go to market strategies, website, video, press release, webinar and social media. Software: Adobe Connect, Analytics, Campaign, Hybris, Durpal, Salesforce, Interspire, BigCommerce Shopify Cart2Cart Veeva, SAP, Oracle. Zendesk, Trello, Marketo Responsible for Strategic and Brand planning, Advertising, Media Promotions, Public Relations, Corporate Communications, Product Development.
• High quality sales funnel conversion rate of 85% (call-to-customers) exceeding all industry standards.
• SEO ranked website 1st page of Google for most keywords.
• Global experience target marketing, ecommerce and database management.
• Top ranking videos, press releases, videos and articles with high SERPS and conversion.
• Sales and Marketing strategic marketing process development and training.
• Created successful training for weight loss, smoking cessation, sports psychology and business
• Developed social media CRM applications with LinkedIn, Twitter, Facebook, Groupon and email marketing.

Confidential

Regional Vice President Sales

• Marketed, new business development and sales. Sales Strategy / Field Sales.
• Developed a new Northeast market for a Pre-IPO IT consulting firm which assists companies with technology transformations with customer insights on Strategic Planning and ERP Implementation plan.
• SaaS Hosted Managed Services and Outsourcing for Oracle, PeopleSoft, JD Edwards and SAP ERP enterprise resource planning.
• Developed strategic relationships with C and VP level Executives in companies with revenue between $200 Million and $3Billion.
• Booked 2 deals - $4.5 million.

Confidential

Manager 

Responsibilities:

• Developed ROI model on fixed capital assets showing positive cash flow utilizing Single Source products and services.
• Directly responsible for National Account expansion strategies, P&L, managed consulting, and annual budget for financial management.
• Grew new revenue from $0 to $2.1M.

Confidential 

Sales Manager

Responsibilities:

• Grew revenues from $0 to $2M. Grew average sales price from pilot programs up to $450K.
• Sold and managed a sales team of 5.
• Launched Activity Monitoring software and consulting to systems development Integrators.

EXPERTISE:

• Video Marketing, YouTube, Camtasia.
• Press Release Marketing
• Website Instructional Design UX CX
• SEO/SEM - Multiple Websites
• Outsourcing, onsite, remote
• Mindfulness, Neural Linguistic Programing - NLP, Change Management. Play, Conflict resolution
• Agile, Pandora, ITQM, Remedy, Six Sigma, ITL, Lean
• Google Analytics
• Email Marketing, AMP Script
• Social Media Marketing - Facebook Twitter, LinkedIn
• Social CRM / PPC
• Written Communications Skill, Self-starter
• Excellent Interpersonal skills, Learning Initiatives
• Thought Leadership Ability, Diplomacy
• Tradeshows, Real Estate
• Public Speaking / Seminars
• Salesforce, Veeva, SQL
• Whitepapers / Articles
• Brand Management
• SaaS, Sharepoint
• Microsoft Office Skills MS Project, PowerPoint, Visio
• Webinars, WebEx, Go To Meeting, Skype, Live Meeting, Skype
• Adobe Connect, Analytic, Campaign, Creative Suite, Adobe Acrobat, Adobe Captivate