SUMMARY:

Digital product leader with success discovering, creating, and managing online products that are successful by understanding and converging user, business and technology goals.

AREAS OF EXPERTISE:

• User Experience Strategy
• Innovation - Process Design & Leadership
• New Product Development
• Product Management
• Digital Media, Advertising & Monetization
• Behavior Analysis, Modeling & Measurement
• Information Architecture
• Feature & Function Planning
• Project & Account Management
• Agile Development
• New Business Development & Sales
• Digital Marketing, Social Media, E-Commerce

PROFESSIONAL EXPERIENCE:

Confidential, Minneapolis, Minnesota

Product Development Manager

Responsibilities:

• Managed digital media products sold into the advertising and media market
• Responsible for the long-term strategy and profitable growth of the Target Media Network through the development and evolution of new products & capabilities across digital channels, including mobile, social and online
• Developed and executed comprehensive strategies including the management and enhancement of existing products as well as the development of new products to meet vendor, brand and market needs across digital channels
• Managed product roadmaps and the entire product life-cycle from strategic planning to product positioning and pricing as well as tactical activities across a portfolio products sold into the advertising and media markets (e.g. Display Ads, Paid / Sponsored Search, Product Ads etc.)
• Presented projects and initiatives; effectively communicating, educating and influencing product and channel strategies, trends and key decisions with project teams and stakeholders
• Initiated and established new agile product development methodology for Target Media Network including roadmap development, sprint planning, user story development, resource allocation, and prioritization and backlog
• Implemented JIRA and Confluence to enhance the new agile product development methodology, facilitate transparency, and cross-functional team collaboration
• Established new product naming convention and categorization to better reflect industry and positioning for internal and national sales groups.
• Optimized product positioning and department workflow to streamline the use of Salesforce software for sales, ad and creative operations, and reporting

Confidential

Product & Delivery Manager

Responsibilities:

• Responsible for product planning and execution including gathering and prioritizing product and customer requirements, defining use cases, user persona, user stories, wireframes, and other product documentation
• Directed cross-functional teams to manage the user experience, development and implementation of the product to ensure customer engagement, ease of use, and maximize ROI
• Improved the effectiveness and efficiency of processes, programs and infrastructure to increase efficacy of the organization’s product development and delivery to the marketplace
• Identified opportunities for product innovation and enhancements. Created and prioritized the product feature backlog
• Used market and user feedback to inform product refinements and ongoing development
• Led the development of the delivery infrastructure to support the execution of product strategies and tactics

Confidential

Account Director

Responsibilities:

• New business development and architecting project solutions; creating project estimates, statements of work, and project plans
• Created and presented new business and capabilities presentations
• Facilitated user strategy including user & stakeholder research, persona development, competitive analysis, content strategy, and strategy presentations
• Led user experience design including development of technical and information architecture, content taxonomy, sitemaps, and wireframes
• Directed all interactive projects from inception to launch; leading multiple disciplines and client teams throughout the project cycle

Confidential

Account Executive

Responsibilities:

• Responsible for driving sales and new business by developing and fostering client relationships with new and existing clients
• Created strategies to expand market reach, and build strong relationships with internal delivery and leadership teams
• Business development for custom software implementations spanning energy services and equipment performance, building automation controls, B2B and B2C portals, corporate websites, large enterprise retail, merchandising, supply chain, BI, sales automation, and mortgage services
• Responsible for assuring the overall success of a project in terms of the quality of the final product, client satisfaction, and the project’s financial success
• Generated and managed leads, maintained sales pipeline, and updated customer relationship management system
• Lead new business activities such as lead generation, capabilities presentations, project estimates and contracts
• Successfully negotiated contracts generating sales over $1M

Confidential

Production Manager/Interactive Project Manager

Responsibilities:

• Developed estimates, SOWs, project plans, timelines, budgets, and client invoices
• Created new business presentations and responded to RFPs and other project requests
• Managed client relationships and communicated project details such as scope, schedule, recommended process and budget
• Coordinated and managed the entire project process for multiple projects with resource limitations and competing deadlines - delivering on time, on budget and on strategy
• Directed the creation of web applications including e-mail campaign management tools, cost and quality tools, registration forms and promotions, product and location search, and content management tools
• Led cross functional teams through the entire interactive project cycle including strategy, information architecture, interface design, technical specifications, prototyping, development, testing and implementation
• Managed the entire creative cycle for interactive demos and e-learning solutions including coordination of voice-over talent, recording, and video production
• Produced interactive brand guidelines, style guides, and other documentation to help ensure brand compliance

Confidential

Web Production Manager

Responsibilities:

• Designed, developed and updated website navigation and information architecture
• Directed Web Development group drawing upon thorough knowledge of business requirements, information architecture, navigation, user feedback and usability best practices
• Designed test scripts and facilitated user acceptance testing for new online applications, responsible for “final signoff” for all changes to content or functionality
• Managed, created and maintained content for a 500+ page multi-audience website which included promotional, informational, and transactional components
• Optimized website for search engines and created and managed online advertising and other interactive initiatives
• Analyzed and reported results of web traffic and user patterns using LiveStats, Google Analytics and Web Trends

Confidential

Marketing Communications Coordinator / Web Producer

Responsibilities:

• Developed, designed, and maintained the company’s internet web site using HTML, CSS and Javascript
• Tested web site for use-ability interface and navigation
• Coordinated marketing efforts including advertising, direct mail, collateral, catalogs, tradeshows and web pages, and e-mail campaigns
• Authored and implemented marketing communication plans and acted as the project lead for public safety and adolescent niche markets
• Wrote copy for ads, direct mail, brochures, sales presentations, online product demos and web sites

Confidential

Account Manager

Responsibilities:

• Responsible for gaining market perspective within a new market segment and strategic and tactical planning for the medical market
• Maintained sales pipeline for existing customers and prospects and provided product and market training for inbound sales group