Objective

Seeking a challenging and rewarding position in Direct Marketing that will allow me to utilize my strategic and leadership skills to help grow the business while maximizing efficiencies and revenue.

Work experience

Confidential, June 2011 - Present
Revenue Management

• Responsible for all commercial printing and statement mail processing including creative, vendor relationships, pricing and data work.
• Work directly with the Marketing dept giving input on best practices and efficiencies to achieve best product at best cost point.
• Responsible for interfacing with outsource service providers and vendors to ensure that key business practices are being performed meeting FCP Revenue Management standards and established key performance indicators
• Interpret and assess the overall business impact of process breakdowns and work with operational, technology, training and management teams to ensure appropriate prioritization and timely resolution of any issue
• Develop and present data to depict operational performance of service provider and vendor process activities
• Interface with operational teams within the service provider organizations and develop and maintain positive working relationships with team members and management staff.
• Develop and monitor operational reports and dashboards to monitor critical elements of key business processes
• Manage multiple third party vendors to ensure service levels are met and work to resolve issues as they arise

Confidential, August 2010 - May 2011
Project Manager, Direct Marketing

• Coordinated all aspects of direct marketing fund-raising including direct mail, print production, email and television to provide a fully integrated marketing campaign across all media
• Managed vendor relationships, contract/pricing negotiation and content/direction of marketing plans/vendors
• Oversaw daily operations of print and design vendors, assuring that they were meeting established goals, deadlines and controlling costs as prescribed by management
• Scheduled and coordinated various print projects with creative team and print/direct mail vendors (including concept, content, design, editing, prepress, and printing stages)
• Scheduled and coordinated various email marketing strategies (including concept, content, design, editing and final release stage)
• Worked with Products Group in coordinating and developing new products from inception to completed final product (books, booklets, CD's/DVD's, gift items and other resources)
• Worked closely with the Marketing Director in coordinating projects with other marketing team members, keeping them and other departments up to date on status of all direct marketing initiatives

Confidential,Dallas, Texas October 2006 - November 2008
Manager, Client Relations

• Managed a team of Client Service & Production professionals in the execution of monthly direct marketing campaigns averaging 60MM - 90MM pieces per month for a major financial client
• Consulted with client and provided strategic recommendations regarding the positioning of their marketing pieces
• Oversaw all scheduling & budgets to ensure projects were completed on time and within budget
• Responsible for providing monthly & quarterly forecasts to senior leadership
• Managed the day-to-day client relations, as well as relationships with contracted partners
• Work with internal Creative, Analytical & Data Processing departments to ensure that mail pieces being produced adhere to all necessary postal guidelines and procedures

Confidential, Dallas, Texas April 2002 - October 2006
National Account Manager

• Responsible for maintaining client base of $17-$20 million annually
• Provided coordination across the organization to integrate direct marketing efforts across multiple channels (email, internet, telemarketing, database, direct mail, and statement processing)
• Responsible for managing multiple team members, along with new business development within existing client base (retail, nonprofit, and government agencies)
• Partnered with the sales force & implementation group on presentations, contract negotiations, and program execution to ensure production schedule was manageable and programs remained profitable
• Responsible for planning, budgeting, purchasing, and forecasting for direct marketing programs

Client Service Manager/Operations Manager

• Responsible for the management and scheduling of the Standard Mail Division, which included Client Service and Operations (scheduling of equipment, staffing, quality assurance, etc.)
• Oversaw all direct marketing programs for the division to ensure production remained on track and within operational budgets
• Produced monthly operational budgets, as well as sales and volume of work for future weeks/months, providing regular updates to the Vice President of Sales, and Chief Operating Officer

Confidential, Fort Worth, Texas March 1997 - April 2002
Manager, Client Services

• Responsible for managing the Client Service department, including all personnel and all associated direct mail programs
• Oversaw all direct mail programs to ensure they remained on track and within budget
• Forecasted overall sales and volume of work for the company, reporting results to the Sales Manager and Chief Operating Officer
• Assisted the outside sales staff with presentations to new and existing clients
• Represented the organization at tradeshows and exhibits
• Responsible for the successful implementation of new & existing direct mail programs
• Managed multi-million dollar client relationships critical to the business

Related Skills/experience

• Proficient in Word, Excel, PowerPoint, Outlook, Access, Print Stream, PeopleSoft
• Strong leadership, project management and customer service skills
• Excellent communication & negotiation skills
• In-depth knowledge of all aspects of direct marketing (print production processes (standard and first class mail), email, estimating, purchasing, production, strategy, client services and creative)
• Familiar with USPS postal regulations

Education

Bachelor of Arts, Public Relations and Management

REFERENCES AVAILABLE UPON REQUEST