Senior Manager, Analytics Resume
San Jose, CA
SUMMARY:
I am a professional analyst with ten years of experience. I have built a career around data analytics, visualization, and reporting. I specialize in understanding all the data that is available, analyzing that data to gain insights, and using data visualization to present the data to guide critical business decisions. I am proficient in multiple BI analytics and data visualization tools.
TECHNICAL SKILLS:
- Tableau
- Spotfire
- Site Catalyst: SPSS
- Cognos: Hummingbir
- Salesforce
- Qualtrics
- Webtrends
- Google Analytics
- SAP Business Objects
- Data Visualization
- SQL
- Macros
- Scripting
- Excel
- Access
- Powerpoint
- Word
PROFESSIONAL EXPERIENCE:
Confidential, San Jose, CA
Senior Manager, Analytics
Tools: Tableau, Salesforce, Excel, Google Analytics, SQL
Responsibilities:
- Created Excel and Tableau dashboards to track KPIs for multiple departments including Marketing, User Interface, Business Development, Finance, Product, and Content teams
- Coordinated with cross functional teams to create and maintain data pipelines for reporting
- Project Manager for the implementation of Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Customer Community Clouds
- Tableau Administrator/Tableau Developer
- Automated Marketing dashboards
- Salesforce Administrat
Confidential, San Jose, CA
Senior Consultant Analytics
Tools: Tableau, Domo, Salesforce, Excel, Site Catalyst, SQL
Responsibilities:
- Worked as a consultant to Confidential and Brocade
- Identified metrics and built visualizations to identify cross - sell and upsell opportunities
- Created visualizations and dashboards to identify subscription renewal opportunities
- Conceptualized and built framework to prioritize new sales leads
- Automated weekly and quarterly financial reports
- Recreated Excel, Salesforce, QlikView, and Domo reports in tableau
- Identified and documented data quality issues and gaps
- Worked with stakeholders to understand data reporting requirements, define project scope, and schedule deliverables
- Used various analytics techniques (correlation, regression etc.) to find actionable insight in big data sets
Confidential, San Francisco, CA
Analytics & Reporting Specialist
Tools: Tableau, Google Analytics, Excel, Site Catalyst, SQL
Responsibilities:
- Worked closely with our business partners to create mockups and custom dashboards to track key sales metrics
- Produced weekly dashboards to track changes to multiple mobile apps on iOS, Android, and Windows devices
- Provided weekly dashboards to track key sales and customer metrics from our websites in 9 different countries
- Provided the marketing team with mockups and custom reports to track the effectiveness of various marketing campaigns.
- Conducted analysis and forecasting for new business development opportunities
- Performed quantitative and qualitative analysis to guide business decisions during the launch of the new website and mobile apps
Confidential, Novato, CA
Marketing Analytics Specialist
Tools: Tableau, Cognos, Excel, Access, Salesforce SQL
Responsibilities:
- Worked with the product and sales departments to create new dashboards and reports which provided them with data and insight far beyond anything they were used to receiving
- Worked with stakeholders to understand their needs and revamped existing dashboards to ensure they were receiving the data they needed in a format they could use
- Performed product, financial, and market analysis for a range of different stakeholders across the company to guide critical business decisions
- Transformed complex data into actionable, accurate, and easy to read charts, tables, and diagrams
- Produced quantitative and qualitative analysis for the launch of four new products
- Conducted data mining and analysis of large data sets for forecasting and planning
- Employed multiple research methodologies including: Predictive, Propensity, and Regression Modeling
- Managed tracking and reporting of NPS and other customer experience metrics
- Created heat maps for planning purposes
- Conducted analysis on various marketing campaigns including direct mailers, live events, and email communications
Confidential, Sacramento, CA
Analyst
Tools: Excel, Access, SQL
Responsibilities:
- Conducted strategic planning for the investment of approximately one hundred million dollars a year with impeccable business judgment
- Conducted quantitative analysis of large data sets for forecasting and planning
- Built robust Excel models for Financial and Market Analysis to guide critical business decisions
- Conducted project management of grants and contracts valued at over one hundred million dollars. The projects were in multiple industries including IT, Transportation, Energy, Infrastructure, and Education
- Conducted market research on a vast and rapidly changing market
- Managed reporting and tracking of performance metrics
- Led cross functional project teams
- Monthly reporting and tracking of return on investments
- Solved difficult and non-routine issues
- Provided expertise, consultation and, ad hoc analysis
- Identified emerging trends/opportunities
