Product Manager Resume Richfield, MN - Hire IT People

PROFESSIONAL EXPERIENCE:

Confidential, Richfield, MN

Product Manager

Responsibilities:

Primary representative for all digital marketing on Confidential .com for Consumer Deposits (checking, savings, CD’s & money markets).
Ownership of all Confidential - channel initiatives, implementation, and post-implementation for key stakeholders.
Develop & manage customer experience matrix.
SME for industry trends and opportunities for the customer journey across all channels.
Support overall Consumer Deposit Product plan and executional elements.

Confidential, Richfield, MN

Digital Strategy & Growth Planner

Responsibilities:

Strategize with several cross-functional partners such as SEO, Paid Search, Browse Creative Services and UX Teams to create a state of the art web experiences.
Develop and manage category A/B Testing ideas to better optimize customer experiences.
Provide insights for category site navigation and landing page experiences for Search Engine Optimization (SEO), Paid Search, and Internal Search engine.
Analyze internal customer traffic trends and provide recommendations using Digital Analytics reporting tools: Site Catalyst and Hitwise.
Responsible for competitive analysis of new functionality, using front end category taxonomy and product taxonomy based on industry trends.

Confidential, Richfield, MN

Marketplace Content Team Specialist

Responsibilities:

Served as strategic planner for Marketplace reporting dashboard via Adobe Site Catalyst, giving visibility to traffic source, and KPI’s for Marketplace sellers by category.
Project Lead for the SEO enhancement on Confidential ’s Marketplace content team.
Collaborate and manage implementation of requirements for content on Confidential .com strategy.
Review site traffic source to A/B test enhance site traffic through content experience.
Smoke test Marketplace content in product list pages and display pages to align with key brand/category strategies.
Maintain JIRA ticket reporting for Confidential Marketplace to track brand content issues to closure.
Map newly launched Marketplace products online to support growth of the online assortment by brand and seller base by category.

Confidential, MN

Digital Marketing Manager

Responsibilities:

Increased web based sales in 2009 from $28,000 to $60,000, and set the foundation for incremental growth year over year.
Developed B2B book of business with both the regional + national distribution teams, and multiple Fortune 50 retailers.
Designed digital B2B customer retention plan, and automated email program to promote brand.
Wrote website content using keyword analytics and research.
Implemented and monitored Google Analytics on site.
Established online marketing brand focused campaigns using various SEO strategies including banner ad placement, and social media platforms such as Facebook and twitter via PPC campaigns to enhance online sales.
Managed company YouTube channel for all commercial marketing promotions.
Directed cross-functional web development project teams of 5 people to build tools for: inventory, sales, website management, and advertising programs.
Project Lead for custom web administrative tools.
Maintained and grew existing direct consumer base utilizing social media marketing campaigns.. .