KEY SKILLS AND EXPERIENCE:

• 10+ years of experience in media, retail and product marketing roles
• 10+ years of Confidentialmarketing sales support including CRM, sales development and training
• Digital Marketing including SEO, SEM, PPC, Adwords, PLAs, retargeting, social and display
• Strong web analytic skills including traffic trends, abandonment, visitor flow, and demographics
• Primary market research including focus groups, panels, product and customer segmentation
• Data analysis including demographic, ethnographic, transactional, geographic, financial and product performance
• Teaching experience as a chemistry TA and as a trainer for Gannett
• Solid leadership and people development skills
• Strong strategic thinker and planner
• Experience in B2B and B2C direct marketing including list generation, production and results tracking

PROFESSIONAL EXPERIENCE:

Marketing Director

Confidential

Responsibilities:

• Oversee marketing functions for Confidential - Citizen, Springfield News-Leader and 18 different community publications
• Closely support sales efforts with prospecting strategies, sales collaterals and training
• Establish go to market strategies for new business segments in retail and Confidential  channels
• Developed award winning Confidential and Confidential  marketing campaigns that integrated traditional, digital and social media
• Successfully implemented new lead generation and tracking system that in drive over $200,000 in incremental revenue in the first six months of operation
• Managed Confidential social media efforts that increased engagement by 150% over prior year
• Led Client Strategy team that has closed over $1.6 million in revenue in 2015
• Developed new sales seminar series that generated $100,000 in revenue on the first day
• Created new Confidential marketing campaigns that have increased inbound leads by 25%

Marketing Manager

Confidential

Responsibilities:

• Coordinated all marketing and advertising efforts for 34 store retail store chain and website
• Conducted strategic analysis of new and existing market areas to determine competitive environment, key business units and potential sales
• Oversaw ecommerce operations and merchandising growing sales by 100% in one year
• Managed social media efforts that tripled social media interaction in two years
• Improved direct marketing creative and list procurement to drive lower production costs and higher piece revenue
• Developed tracking methodology to measure ROI of featured products
• Coordinated creative efforts behind key events like Orange Friday, Toy Season opener and Black Friday
• Set media plan and strategy for enterprise with inputs from merchandising and store operations
• Managed email marketing efforts to grow sales among key ecommerce customer segments
• Served as point person for media interviews and show appearances
• Conducted quantitative surveys to monitor purchasing decisions, brand awareness, and customer satisfaction
• Coordinated the promotional activities for Outdoor shows including TV appearances and press releases
• Collaborated with merchandise managers to design tab front covers and special sections
• Assisted with private label credit card marketing efforts

Marketing Manager 

Confidential

Responsibilities:

• Created and presented over 75 different large scale sales presentations generating $374,000 in incremental revenue
• Coordinated local sales initiatives targeting local controllable revenue opportunities that grew revenue by $1,450,000
• Developed competitive database to track media spending across key markets
• Conducted several research studies to set product development plans and assist with newspaper redesigns
• Developed social media plan and assisted in the development of the Facebook and Twitter accounts for Gannett Wisconsin
• Collaborated with News and Advertising to create SEO/SEM training
• Analyzed search rankings and developed corrective action plans to increase search rankings by at least 80%
• Led the initial development plans for new websites and new publications
• Used customer revenue data to optimize sales territories
• Monitored media trends to identify future revenue opportunities and new revenue threats
• Developed online KPIs and reported monthly results to Gannett leadership
• Utilized visitor flow analytics to identify page linking opportunities between Gannett sites
• Reviewed website Metadata to make improvements in SEO rankings
• Led the marketing implementation efforts for Yahoo partnership sales rollout for all 10 Gannett WI newspapers
• Conducted numerous consumer segmentation studies for Gannett properties and for key clients
• Collaborated with local Chambers of Commerce on community surveys
• Managed the first three years of the Tour de Kota bike tour in South Dakota
• Conducted audience based selling training for all Gannett newspapers and tv stations
• Assisted with the annual strategic planning process including revenue forecasts, circulation trends and operational plans
• Established RAM consumer research panel in Confidential & Confidential  markets
• Monitored competitive websites on several key dimensions including traffic, visitor demographics, advertiser and other relevant factors
• Maintained competitive files for all local media competitors that tracked ad count ad/ed content, key advertisers and audience size
• Collaborated on the development and implementation of Confidential selling against TV and radio training
• Developed a media math training program for Gannett Wisconsin sales reps and management
• Conducted in depth sales analyses that examined territory potential earnings by business segment, employee count, and advertising mix
• Led the development of new outdoors website (Confidential)
• Collaborated with circulation departments to segment subscriber customer bases in all 10 Confidential markets
• Marketing representative for Confidential Operating Committee
• Tracked category market share and ad spending for Confidential
• Developed revenue projections and spending forecasts at the territory, site, and group
• Set and tracked marketing research and promotional budgets

Business Development Manager

Confidential

Responsibilities:

• Tracked market share of digital imaging product line and reported findings to leadership
• Analyzed digital imaging consumer trends to align promotional efforts with consumer behaviors
• Conducted consumer research to understand purchase path and used finding to redesign digital imaging area in stores resulting in a 55% increase in digital imaging sales
• Worked with store operations to create digital imaging training for store associates
• Created in-store signage to educate consumer on digital imaging
• Collaborated with vendors to develop cross-promotional direct mail pieces that increased printer sales by 10%
• Collaborated with merchandising team to set sales strategies for emerging compact memory and digital camera accessory product lines
• Conducted in depth analysis of Best Buy Appliance business to better understand consumer perceptions and gaps in product and service lines
• Utilized research findings to create a new Appliance strategy based on consumer shopping patterns and behaviors that increased market share by 14%
• Identified opportunity to reduce appliance and home entertainment product returns that saved $10 million in first year of operation and increased customer satisfaction
• Led cross-functional teams tasked with resolving appliance close rate issues and developing special order capability

Product Manager

Confidential

Responsibilities:

• Oversaw product development for Confidential,Confidential,Confidential,Confidential product lines
• Collaborated with vendors to deliver product lines that met margin and quality goals
• Led Katun's initial launch of ink jet cartridge products
• Worked with engineers on toner cartridge designs to insure proper matching functionality
• Assisted sales reps with customer service issues
• Managed vendor relationships with companies based in the US, Mexico, Japan, Korea, Taiwan and Switzerland
• Developed B2B marketing materials for product lines and new new product introductions
• Monitored product life cycles and recommended products for discontinuation
• Conducted a complete vendor switch for Toshiba product lines that increased revenue by 38% and decreased costs by 17%
• Coordinated internal and external product testing efforts to insure new product quality standards
• Conducted research on product lines to determine market share, competitive trends, and new opportunities
• Collaborated with sales reps on major client sales presentations
• Tracked machine populations by country to determine optimal product distribution
• Measured overall product launch ROI
• Helped launch complete product management software system to track resource deployment and control development expenses and increase time to market
• Developed database programs to track internal testing status and external competitive trends