SUMMARY:

• Accomplished manager with 17 - years of experience in the fields of digital content & product development, site strategy, & administration. A proven track record of success in increasing audience, devising effective strategies, & delivering highly successful product features & functionality.
• Certified Scrum Product Owner
• Consumer, financial industry, e-commerce & news product management
• Product requirements, user stories, personas
• Scrum, Scaled Agile, Kanban & Waterfall Excellent communication skills
• Cross-team collaboration
• Team leadership & development
• Cross-platform content distribution
• Content strategy & implementation
• Editorial leadership & planning
• Audience development
• Multi platform media experience

PROFESSIONAL EXPERIENCE:

Confidential

Senior Manager

Responsibilities:

• Established roadmap, project timeline, requirements, user stories, & CMS business case to executive staff for site migration from Alfresco to Adobe AEM CQ5
• Improved multiple key client engagement metrics, including; page views per visit (up 50%), client engagement with product documentation (up 10%) & training participation rates (up 40%)
• Directed day-to-day operations for team of product release content & training content developers
• Created sales support documentation & training materials for use by corporate clients & internal sales support staff
• Collaborated with product management to capture complex feature requirements for industry leading Equity Edge Online equity compensation platform
• Delivered detailed monthly site performance reports & metrics to executive staff using Adobe Analytics

Confidential

Digital Channel Manager/ Content Development/Product Manager

Responsibilities:

• Promoted to channel management position from senior content developer role
• Served as principal product owner & subject matter expert for bank’s TeamSite - OpenText content management system
• Acted as product manager in agile development process (scrum), creating user stories, grooming story backlogs, & creating requirements for new features & functionality
• Led team of eight digital content developers responsible for creating, editing & managing the bank's more than 100 ecommerce Internet & Intranet sites
• Surpassed goals set for; reducing content develop rework to below 5%, improving percentage of SLAs met, & increased internal client satisfaction
• Implemented highly successful team member training & development program
• Provided executive staff with monthly team performance & client satisfaction metrics using Adobe Omniture

Confidential

Product Manager

Responsibilities:

• Built out new national shared content team for one of the largest media corporations in the nation
• Surpassed team page view goals by 150% first year & successfully beat all key metric goals for duration of leadership
• Developed content strategies & vertical ecommerce content offering for more than 100 sites
• Subject matter expert & product lead for new multi-platform CMS in agile development environment
• Created product requirements, user stories & use cases, acceptance criteria in Kanban development environment
• Set strategy & implementation for annual editorial calendar, daily news cycle & team’s social media initiatives
• Managed content vendor relationships, developed 3rd party content partnerships, & negotiated contractual agreements with industry leaders, including; STATS, Associated Press, Reuters, Getty Images, WebMD.com, & Houzz.com
• Presented monthly network content performance metrics to leadership team
• Prepared sales support decks & guides for presentation to digital sales representatives and corporate leadership

Confidential

Digital Product Manager/Ecommerce

Responsibilities:

• Product manager & owner for health, home, sports, events & outdoors sections for one of the top ten visited websites in the world
• Product lead for new functionality & features for site CMS
• Created wireframes & detailed requirements for site redesigns & new site development
• Guided project life cycle, working with graphic design, developers & quality assurance in waterfall development
• Developed & managed new third-party content relationships & business partnerships. Built relationships with ESPN, WebMD, other industry leaders
• Acted as cross-platform product lead for NBCSports.com & Confidential joint 2010 Winter Olympics coverage

Confidential

Digital Content Manager

Responsibilities:

• Crafted & edited content for Confidential corporate communication portal
• Created customer care communications; including both internal & third-party communications
• Collaborated with subject matter experts to create compelling, user-friendly content vital to the organization's customer & corporate relations teams

Confidential

Web Manager

Responsibilities:

• Created user requirements & use cases, acceptance criteria for new CMS
• Lead two complete website redesign projects, overseeing content, design & taxonomy
• Developed & edited all content for university's website, online alumni community, & school intranet
• Trained university staff & faculty on content management system & digital content publishing best practices

Confidential

Digital Content Coordinator

Responsibilities:

• Created online marketing and promotional campaigns for the Home Shopping Network's ecommerce site
• Collaborated with site’s product buyers, marketing, developers, & QA in development process
• Wrote compelling copy to assist in marketing campaigns, edited site content on daily basis
• Created direct to consumer e-mails and detailed reports on current sales initiatives

Confidential

Web Content Producer

Responsibilities:

• Writer & editor responsible for creating, editing, and approving all content for 24-hour local news website
• Set up joint business endeavors and content sharing agreements with other providers
• Writer/producer for both the news and sports departments’ TV broadcasts