Production Manager Resume

Print Production Manager/Consultant

Accomplished Print Production Manager with 10+ years developing, producing and delivering Advertising/Direct Marketing programs for diverse list of global clients.

Client list includes Unilever, Dove Brands, Nestle Waters, Poland Spring, Kraft Foods, Gevalia Kaffee, Masterfoods, Cocoa Via Heart Healthy Snacks, US Smokeless Tobacco, Schick, Norelco, CitationAir, Tassimo, Chase Bank, Citibank, MasterCard, Bayer Health Care, Becton Dickinson, Pedigree, Volvo Cars of North America, NEW YORK Magazine, ELLE Magazine, PREMIER Magazine, to name just a few.

Highlighted Accomplishments

Unilever - Dove Brands, Program: Dove Dimensions, Direct Mail Campaign, Annual circ. 6MM-9MM. Relationship marketing program for Dove, program objective was to drive awareness and trial of Dove products while encouraging cross-sell over brands. Campaign targeted MVCs 3x-4x a year.

Nestle Waters, Program: Poland Spring Direct Mail Campaign , Annual circ. 10M. CRM loyalty program, testing magazine format in small retail circs. Objective to determine if consumer's purchasing decisions had changed once they received the mailer and if the magazine promoted cross-sell. Program mailed 4x a year.

Kraft Foods, Program: Gevalia Kaffe, Retention Program, Active Member base 1.1MM. On-going direct to consumer, continuity program delivering targeted communications to its 1.1MM members -- high-end coffee connoisseur club.

Masterfoods, Program: Cocoa Via Heart Healthy Snacks, Product Launch to Key Retailers, Dimensional Direct Mail. Objective to introduce product to major retailers by targeting key buyers in the pharmacy and nutrition departments within the retail corporations. A dimensional mailer carrying multiple launch components was mailed to 500 recipients nation wide.

US Smokeless Tobacco, Relationship Marketing Program to USST Internally Housed Data Base, circ. 2MM. Objective to market loyalty programs and launch new product lines within the Copenhagen and Skoal Smokeless Tobacco lines. Programs carry a single minded marketing message to drive traffic to a specific program, e.g. drive recipients on-line, introduce a new product launch, enter into a sweepstakes or couponing to increase store traffic.

Sample Print Media Diversity

Collateral Material
Dimensionals
Direct Mail
FSIs

Magazine Inserts
Packaging
Premiums
Print Advertising

Promotional Material
Sales Material
Sampling

Core Areas of Expertise

Project Concept & Development
Research External Sources
Negotiate Costs
Provide Detailed Estimates
Create Schedules
Color Evaluation & Retouching
Press Checks
Implement Innovative Techniques
US Postal & Mail Classification

Professional Experience

Seasoned professional with outstanding ability to plan and accomplish goals in a fast paced, pressured environment by relying on keen experience and judgment. Innovative and creative with an exemplary eye for detail.

Exceptional interpersonal and relationship skills to facilitate effective partnering with vendors, clients, managers and executives of all levels to ensure that cross-project communications needs are met.

Strong analytical and resolution skills keep programs seamlessly moving forward. Skilled in running multiple complex projects simultaneously for national and global brands. Proficient in a wide variety of commercial print production concepts, practices and procedures. Highly organized.

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