EXPERIENCE

Program Manager

Responsibilities:

• Managed relationship with Confidential Japan, who is the exclusive Japan market distributor of the company’s Open Data Platform.
• Review support tickets submitted by client to ensure timely response and resolution of system issues
• Lead cross - functional teams in the development and enhancement of new and existing products that optimize market performance.
• Assist executive team with strategic planning by presenting product roadmap and reporting on a weekly basis
• Led activities for new product launches; helped in-market team develop launch strategy, milestones, change management processes, and other operational aspects to ensure smooth daily operations

Brand Manager

Confidential

Responsibilities:

• Managed inventory for confidential brand toys and collectibles, which represented approximately $4 million in US sales for the company.
• Implemented all promotions and brand activities and strategies to establish and maintain presence of brand in the marketplace using social media platforms such as Facebook, Twitter, and Instagram
• Implemented all promotions and brand activities and strategies to establish and maintain presence of brand in the marketplace using social media platforms such as Facebook, Twitter, and Instagram
• Increased store sales through deliberate efforts strategically implemented in research, strategy, financial planning, and relationship management.
• Created planogram for standalone fixture at Barnes and Noble, which lead to a 150% increase in revenue for the store and 75% for the company overall
• Review shipping schedule from factory to ensure warehouse is prepared to receive inventory- review sales data for retailers to propose new product and ensure replenishment stock in place
• Weekly reports of brand progress to headquarters in Japan, which included weekly sales data and overall brand presence in the US market.

Manager

Confidential

Responsibilities:

• Monitored tested, and maintained advertising campaigns using third party and in-house platforms.
• Troubleshoot ad creative issues that affected tracking, implementation, or reporting
• Regularly monitored and reconciled campaign delivery across third party ad serving systems
• Worked collaboratively with Account Managers to recommend campaign modifications, leveraging understanding of advertiser and product performance.
• Investigated delivery discrepancies, technical issues, and campaign performance with clients, agencies, third-party platforms.
• Created reports to monitor campaign delivery and communicate relevant metrics to Account Management team
• Manage operations team to ensure team is meeting service levels, address concerns from operations team regarding procedures in ad review and processing

Product Manager, International

Confidential

Responsibilities:

• Managed product roadmap and prioritized product backlog for international markets
• Collaborated with the development team, leading sprint estimation and planning, retrospective, daily scrum meetings, overseeing development and deployment
• Worked with development and technical operations teams on publisher API integration as well as troubleshooting related issues.
• Created functional requirement documents for domestic and international application teams.
• Trained initial market team for Japan on how to use internal and external sites of Confidential .
• Worked on successfully launching the Confidential Japan web site and marketplace.

Manager

Confidential

Responsibilities:

• Evaluated systems and procedures to create initiatives to improve efficiency of operations and improve customer satisfaction.
• Authored user manuals for internal and external customer to provide easier system navigation.
• Lead and developed a team of 20 associates; responsible for the overall direction, performance management, coordination and evaluation of the team.
• Represented Customer Operations team to develop business requirements for new internal products and tools and enhancements to existing systems.
• Developed an updated ad review process that divided ads into risk buckets to improve approval rate and productivity by 75%.
• Created new taxonomy for website to bring 26 different web sites into one national site
• Developed guidelines that incorporated print and online rules from 26 different offices into a national one

Project Manager

Confidential

Responsibilities:

• Developed and executed go-to-market strategy, tactics, material and detailed launch plans for new product/product enhancement.
• Lead the creation of a full line of collateral including videos, demos, and sales tools that support the advertiser and facilitate the generation of incremental advertising revenue
• Lead cross-functional teams in the development of solution marketing and campaign resource prioritization that optimize sales channel performance. Assist executive team with strategic planning by presenting product roadmap and reporting on a weekly basis
• Lead implementation teams for product launch and expansion, coordinating among developers, sales, marketing, customer service, and finance
• Assisted in launch of Customer Service and Editorial Operations in International markets for Confidential Search Marketing including Japan, Australia, Latin America, and Southeast Asia.
• Assisted in-market directors and managers with leadership development; provided them with direction, advice and resources/tools, including on-going operational process improvement insights
• Led activities for new product launches; helped in-market teams develop launch strategy, milestones, budget plans, headcount allocation, change management processes, and other operational aspects to ensure smooth launches
• Delivered analysis and remediation plan to Japan team to mitigate editorial reject rates of client creative submissions, and improve customer satisfaction
• Spent 3 months in Japan to train customer service and editorial team (25 people) to use the system and on how the pay per click advertising works.

SKILLS

• Bilingual, native English and native Japanese. (Spoken and written)
• Software: MS Excel, MS Powerpoint, MySQL, MS Access, Google AdWords, Microsoft Ad Center, Google Analytics, Omniture, Salesforce, JIRA, HTML