OBJECTIVE:

Seeking a senior business analyst or program project manager role that utilizes my strong domain knowledge and program/project management skills.

SUMMARY:

• Domain expert in big data analytics, Confidential, reporting and modeling, multi - channel data integration, master data framework and data quality. Strong finance background
• Specialize in marketing/sales applications such as demand generation, marketing analytics, sales journey, customer analytics, campaign attribution & effectiveness. As a result, we established competitive advantage through analytics that generated US$150M revenue for Intel.
• Outstanding program management with deep domain knowledge, clear focus on business priority, and stakeholder management and communication skill. Expert in cross functional leadership.

TECHNICAL SKILLS:

• Predictive analytics, multi-platform data integration, machine learning, big data platform, master data management. Strong financial plan and analysis domain knowledge
• Product development life cycle, data governance, data quality, data enrichment, transition and change management, project management
• Salesforce, Eloqua, Microsoft Confidential, Tableau, SAP ERP & CRM system, Oracle ERP system, MicroStrategy, Business Objects, Cognos, Crystal Report
• MS Offices, SQL, Cloudera, Impala (Cloudera query tool), Google Analytics
• Agile process, SCRUM and Rally

PROFESSIONAL EXPERIENCE:

Independent Consultant

Confidential, Bay Area, CA

Responsibilities:

• Lead product management effort in an early stage start-up. It is to develop a voice activated consumer AI device with mobile interface and connection to AWS cloud.
• Develop and prioritize product requirements. Establish product roadmap.
• Responsible for external communication and customer & vendor relationship management including manufacturer and marketing campaign agencies, also conducting market research.
• Establish marketing framework, identify target audience profile, working closely with campaign agencies for execution and performance analysis.
• Develop go-to-market strategy and marketing communication material.

Confidential, Santa Clara, CA

Product Manager/Lead

Responsibilities:

• Establish strong strategic partnership with business unit. Demonstrate advisory capacity that influenced business direction and roadmap. Empower business unit to advance on high impact projects with velocity and quality.
• Manage product development lifecycle from exploration phase, proof of concept to commit decision and development and release process. Hands on in requirement document (Rally), use case and test case development, business process re-engineering, report mock up, UAT test, user’s document
• Expert in big data analytics (data lake) from multiple data source mapping, transformation rule & business view development, to reporting/KPI development
• Manage communication and presentation to stakeholders, senior management and executives
• Establish business architecture of connected data foundation. Manage omni-channel data integration and deliver high value added insights. Develop connection identifiers between channels (intel.com, banner ad, third party web site interaction, email campaign, webinar, etc.) and connection to social interactions.
• Organize master data management process, collaborate with data stewards, engineering and operation team.
• Deliver digital customer behavior profiling and customer journey visualization with roadmap to social profiling. Design segmentation to enable in-depth customer behavior analysis.
• Establish campaign segmentation foundation with maturity model from demographic, firmographic to behavior driven segmentation
• Develop big data Hadoop platform and master data structure framework
• Develop reporting and analytics in Business Objects, Microsoft Confidential, Tableau
• Integrate data from Salesforce, Eloqua, web, supply chain forecast.

Product Manager

Confidential

Responsibilities:

• Lead the implementation of Value Point System (VPS), an online media effectiveness measurement system, with online media & SEM vendors. Integrate DoubleClick data with Adobe Site Catalyst web analytics to establish a scoring system profiling visitor’s behavior pattern. This application was featured in industry leading magazine for its innovation in data driven measurement that influences media investment decision.
• Develop web content personalization and A/B test plan
• Perform web analytics reporting. Manage stakeholder expectation
• Develop reporting and analytics in MicroStrategy, Cognos Confidential and Crystal Report.

Product Manager

Confidential

Responsibilities:

• Manage business intelligence application that enables marketing campaign spend tracking and resource management. It is the enabling foundation for MROI (Marketing ROI) analysis
• Collaborate with UX (Human Factor Engineer) team on user interface development
• Manage master data framework with data standard and conformity. Lead the cross-function effort to establish taxonomy and data quality governance model
• Stakeholder management (cross function, cross geographies)
• Data extraction from SAP ERP system

Confidential

Independent Consultant

Responsibilities:

• Technical consultant in Confidential projects

Product Manager

Confidential, Redwood Shore, CA

Responsibilities:

• Confidential is a business intelligence application that integrates Oracle ERP transaction data into OLAP form
• Responsible for MRD, PRD, detail functional spec, test plan and UAT
• Manage customer engagement, collect customer feedback and product requirement, manage customer and partner advisory board, cross business unit coordination between development, QA, sales, consulting
• Domain expert in Oracle ERP, OLAP and Discoverer

Senior Financial Analyst

Confidential, Santa Clara, CA

Responsibilities:

• Responsible for budgeting, planning and analysis. Perform long term strategic planning, annual budgeting and monthly financial analysis
• Lead multiple financial system implementations. Cross function coordination between business units, IT and application vendor.
• Power user of Hyperion.