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Lead Systems Resume Profile


Over 20 years as an IT professional in the architecting IT solutions in the areas of CRM, ERP, BI and Middleware for Automotive, Telecommunication, Banking, Retail Finance, Consumer Goods, Manufacturing, Hospitality, Entertainment and Mass Media industries.

Professional Experience


Lead Systems Architect CRM, Middleware, Data Quality and Software Quality Applications

  • Major Accomplishments
  • Spearheaded the design, implementation and management of Subaru of America's Middleware, CRM, Data Quality, B2B and B2C applications and hardware platforms. These systems and platforms have been critical to the business as it supports key operational and management business functions contributing to a 230 increase in sales revenue across all LOB's since 2009.
  • Architected the implementation of the Oracle SOA Suite 11g. This involved procuring assets, designing the hardware infrastructure, development of standards, implementation of standards for enterprise services and support of the deployed composite applications.
  • Managed the implementation of the IBM Sterling Integrator. This involved migration of File Transfer and B2B processes from IBM GENTRAN IBM Connect Enterprise to the Sterling Integrator platform. Developed and established guidelines and standards for B2B interface with Partners, Vendors and Internal Business unites.
  • Implemented the Siebel CRM System, which is used by the Marketing and Service Centers for Customer Dealer Services, Techline, Parts Sales and Dealer Claims.
  • SME for technical and functional aspects of the Siebel implementation during project duration.
  • Designed and architected the 'Subaru Single Customer Data Model' in the Siebel System.
  • Supported the business in developing the Perpetual Guaranteed Trade Program.
  • Mentored the development team with various aspects of Siebel application development processes and techniques and helped implement technically challenging features.
  • Implemented 'Customer as-a-Service' in Siebel for the 'Integrated Lead Management' program that is significantly contributing to the sales growth for the organization.
  • Developed the Email/Direct Mail/Targeted Marketing Campaign processes in Siebel and Oracle BI.
  • Architected the pilot testing of the 'Subaru Customer Model' our pioneer data modeling activity that was used for various targeted marketing campaigns.
  • Team member in supporting the 'roll-out' of Subaru OBIEE application.
  • Implemented Code Review, Change Management and Defect Tracking tools for the IT Organization.
  • Managed Offshore Resources in implementation of Custom software products related to B2B and B2C assets.


Senior Consultant Systems Delivery

  • Implement CRM solutions for their clients.
  • Major Accomplishments
  • BASF/Englehard: Siebel 7 upgrade analysis.
  • TIAA-CREF: Part of the IBM Professional Services Team in the Siebel Call Center Implementation. Designed the call inbound process for reducing the number of clicks for the call center. This drastically improved the time spent by the call center rep to navigate the customer record.
  • Verizon Wholesale: Management of Siebel eCommunications 6.3 application. Implemented the International Voice Trade Process in Siebel to capture the trade between carriers .
  • Verizon Global Solutions: Implementation of Siebel eCommunications 6.3 application. Implemented the Quote to Cash process in Siebel. Involved in the development of 4 level quote process and integration with back office Arbor for billing and the Lucent provisioning systems.


Senior Siebel Consultant

  • Major Accomplishments
  • Part of the pre-sales team to sell Siebel to Goldman Sachs fixed income group. This was a major win for Siebel Systems as their stock prices grew 300 after this win.
  • Senior member of the Siebel Professional services team in the implementation of Siebel 5.x, Siebel 6x horizontal and vertical applications at Chase Bank, Mars Electronics, Goldman Sachs.



  • Major Accomplishments
  • Key Member in the Siebel Professional Services team in the implementation of Siebel 5.0 Financial Application at Chase Bank. This was Siebel Systems biggest win at Wall Street and enabled the growth of the company and product sales across the Financial Sectors in the US Market.


  • Implement SIME Darby's ERP software at their subsidiary LEC Refrigeration PLC.
  • Managed the development team in the implementation of the customer service, preventive maintenance and breakdown maintenance modules.


  • Managed and administered the Oracle Databases at MBF Bank for their Banking Applications.
  • Responsible for the Development, QA, UAT and Solaris and middleware software and database environments.


Software Developer and Customer Database Manager

  • Managed and administered the Customer Databases of ITC Sheraton Group of Hotels
  • Develop software in 3G Languages for clients TTK Group, Chemplast, Dalal Street Journal, Confederation of Indian Industries, Golden Eagle Communications/ VIJAY TV
  • Implement the ITC Sheraton's Direct Mail Marketing Strategies using custom software.

Knowledge and Expertise

Hardware PLatforms

Sun Sparc Enterprise Servers, HP Enterprise Servers, Windows Servers, Linux x86

Operating Systems

Unix, Linux, Android, Windows, DOS


Oracle, IBM UDB, Sybase system V Release, SQL Server, MS Access

Software Technologies Languages

EAI,BPML,BPEL,XML,JSON,SOAP, REST,ETL,ADF,JAVA,SQL,PL/SQL, UML, Unix Shell Scripting, Javascript, Siebel Openscript, Siebel eScript, Groovy, WLST,C,C ,Power Builder,Foxpro,Clipper,Cobol,Dbase.

Packaged Applications Functional

Siebel eBusiness Suite, OBIEE, Oracle eBusiness Suite Install Base, Oracle Transportation Management, Oracle ebusiness Suite Order Management, JD Edwards Financials, JD Edwards Production Scheduling

Packaged Applications technical

Siebel eBusiness Suite, OBIEE, Oracle eBusiness Suite Install Base, Oracle Transportation Management

Middleware , ETL ECM Software

SOA Suite, DataStage, Sterling Integrator, Oracle Web Center Content, Tuxedo

Application Servers Software

Weblogic, Oracle AS, IBM Infosphere,

Business Intelligence Software

Oracle Business Intelligence

Data Quality Software

Group 1, Trillium

Monitoring and Scheduling Software

Oracle Enterprise Manager, Spotlite on Oracle, Autosys, CA Unicenter, OPCON

Productivity Tools

MS Excel, MS Word, MS Powerpoint, MS Visio, MS Project, MS Sharepoint

methodologies Best Practices

SDLC, ITIL, Waterfall, Agile Scrum

Other tools

JIRA, Macroscope, DDR, Enterprise Architect, SVN, Fisheye/Crucible, Jenkins


Siebel 7 Certified



Professional Training

Oracle University - ADF, WebLogic Admin, SOA Suite Admin, SOA Suite Development, Siebel Core Consultant, Siebel EAI, OBIEE Warehouse Design

Learning Tree PMP , Agile

IBM Sterling B2B Integrator, Datastage

Bachelor of Physics, Loyola College, University of Madras, Chennai, India, 1992

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