Sr SEO Strategist Resume ,Â Raleigh, NC - Hire IT People

SUMMARY:

Creative and hands - on leader with 10+ years of e-commerce, search engine marketing, digital media, and web development/design experience.
Throughout that time, I have managed teams, projects, multiple large-scale budgets, and have developed many relationships with clients and agency partners.
Mentoring and volunteering to nonprofit causes have influenced my leadership style and approach to diverse backgrounds requiring different motivations.

TECHNICAL SKILLS:

Analytics: Google Analytics, Adobe SiteCatalyst, Omniture Visual Sciences, Confidential CoreMetrics, Tableau.

CRM: Infusionsoft, Hatchbuck.

SEO/SEM: BrightEdge, Searchlight (Conductor), DeepCrawl, Screaming Frog, Ahrefs, Majestic, Moz, SEMRush, Google Search Console, Google Keyword Planner, Keywordtool.io, SpyFu, Authority Labs, SEO Powersuite.

Market Research: Visual Web Optimizer, Optimizely, Unbounce, Clicktale, Mouseflow.

Project Management: Asana, Basecamp, Jira.

PROFESSIONAL EXPERIENCE:

Sr SEO Strategist

Confidential, Raleigh, NC

Responsibilities:

Enterprise natural search consultant to Confidential 's my responsibilities include search engine optimization SEO analysis, strategies, planning, and execution for the PartnerWorld and Analytics business unit - SPSS, Big Data, DB2, dashDB, IGC, Data Science, Machine Learning, Watson Analytics, Cognos, Predictive Analytics, Database Management, Watson Explorer, and Cloudant.

President/Owner

Confidential, Raleigh, NC

Responsibilities:

Search Engine Optimization (SEO) - On/off page optimization natural search strategies are utilized to achieve maximum online revenue for lead generation/ecommerce sales on client sites.
A/B testing across multiple internet marketing channel: Creatives, campaigns, landing pages, and on-page copy.
Creating, analyzing, and presenting dashboard reports to owners and senior staff.

Sr. Director, Digital Marketing & Ecommerce

Confidential, Jacksonville, FL

Responsibilities:

Managed and developed several strategic SEO link building campaigns. Oversaw creation of several content marketing plans to target custom journey and geocentric searches. Managed PPC ad spends and audits to decrease CPA, and oversaw creation of new campaigns to expand our online revenue.
Oversaw four new site developments/migrations - new CMS solved multiple issues and helped increase our online revenue.
Managed New CRM Implementation - utilized the InfusionSoft API/lead forms in conjunction with several automated marketing strategies; increased new contacts by 400%. Saved company over 25% in monthly/upfront fees.
Managed SEM & SEO agencies, and online marketing consultants - Negotiated contracts, and managed vendors with a hands-on approach.
Led staff trainings for communications/marketing (social media, press releases, email marketing), SEO, web development, and marketing tools

Lead SEO & Analyst (Contractor)

Confidential, Charlotte, NC

Responsibilities:

Search Marketing - Led strategy/implementation for Mortgage, ExpressSend (Global Remittance), Checking, Savings, CDs, and Abbot Downing. Provided mobile & local SEO strategy with ROI analysis for over 10,000 branch/2,000 ATM locations.
Vendor Management - Negotiated vendor contracts, audited vendor performances and processes.
Marketing Analysis/Reports - Led & presented natural search performance measures and ROI analysis to executive team members. Utilized BrightEdge, Searchlight (Conductor), Omniture SiteCatalyst, Adobe Visual Sciences, Tableau, and other marketing tools to track & report multisite online marketing projects.
Marketing Policy - Helped establish SEO corporate standards & guidelines.

Founder/Owner

Confidential, Charlotte, NC

Responsibilities:

Created/Led marketing strategy (SEO, Social Media, SEM, Email)
Inspired brand advocates to spread our vision
Sold corporate sponsorships and ads
Recruited high profile speakers

Digital Marketing Consultant

Confidential, Charlotte, NC

Responsibilities:

As an e - marketing consultant, I had the pleasure of working with many businesses to help them succeed in increasing their online revenue.
Delivered & executed SEO/PPC/CRO strategies for lead generation/ecommerce sites.
Developed media and audience development plans for Google Display Network, Pulse 360, Adsonar, Adblade, Facebook, and Linkedin.
Performed A/B & Multivariate testing for e-commerce shopping carts, landing pages, lead generation sites.
Owned/operated several e-commerce stores in various verticals.

Personal Banker

Confidential, Miami, FL

Responsibilities:

As a personal banker, I served as the financial liaison to customers/clients for building, deepening, and retaining long-term relationships. We sold financial products/services to both individual and small business customers/clients.
Type of products sold: Mortgage & personal loans, and accounts for Checking, Savings, Credit Cards, and Certificate of Deposits.

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Sr Seo Strategist Resume

Raleigh, NC

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