SUMMARY:

• Experienced in Heuristic Evaluation, User Research, Usability Analysis & Testing, User Interface Design, Interactive Prototyping, Information Design etc.
• Experienced with all stages of a user - centered design process from User Research, Conceptual Modeling, Interaction Design (ID), and Visual Design to Prototyping, Heuristic Analysis, production and Usability Testing with strong HCI and Scenario Focused Engineering.
• Experienced in all stages of Software Development Life Cycle (SDLC) - working with stake holders, gather functional specification requirement, visual presentation of requirements, User Acceptance Testing (UAT)
• Translates product roadmap, requirements, user analysis and data, and client feedback into an actionable plan & create annotated functional specifications. Strong knowledge and experience in Visualization Skills.
• More than 6 years of experience in US Geography.
• Deep exposure in Usability testing in Usability Lab using TechSmith Morae platform for a leading pharmacy, USA.
• Experienced in working as a member of a design team that includes software developers and usability professionals to conceive, design, and build efficient, effective and satisfying user interfaces
• Managed UI/UX teams, interacted with product managers, business and other stake holders as UX Architect and UX lead.
• Good exposure in designing responsive web design (RWD).
• Good hands on experience in HTML and CSS, well versed with JavaScript.
• Managed the UI/UX/Usability engagements at various customer sites as a UX lead. Also extensively worked as a team member to give best products.
• Very well versed with Agile Scrum, SAFe methodology in distributed teams, long working experience as agile scrum team member.
• Managed large size distributed team as Scrum Master in Agile Scrum as well as in SAFe. Deep experience in onsite-offshore model.
• Extensive experience in learning content development (eLearning). Worked with Instructional Designer to convert complex scenarios to simple step by step process animations to make learning simple and interesting.
• Extensive experience in visual story boarding and developing concepts. Designed corporate presentations, intro animations etc.
• Exposure in Print media technology, experience in Flash based Corporate Presentation
• Worked in diversified industry domain like Banking & Finance, Retail, Manufacturing and Hi-Tech etc. Experienced in managing creative and functional areas of project.

TECHNICAL SKILLS:

UX research skills: Contextual Inquiry Focus Groups Non directed interviews Competitive Analysis Personas & Scenarios Surveys/ Usability Testing

Design skills: Heuristic Evaluation Wireframes Storyboard / Paper Prototypes Concept Design Information Architecture Interactive Prototypes Visual Design Mobile Design

Tools: Adobe Photoshop / Illustrator CorelDraw Fireworks / Dreamweaver PowerPoint / Axure UX Pin HTML5/ CSS3 Basic JavaScript SharePoint Branding Balsamic

PROFESSIONAL EXPERIENCE

Confidential, Rogers, AR

User Experience Analyst

• Closely work with business and for initial user research
• Translate the business requirements into wireframes & with the help of basic user research
• Provide simple solution to complex business problems
• Brainstorming sessions with team to conceptualize the screens and workflow
• Concept design, wireframes and paper prototypes based on various user journeys
• Define Personas, user journeys and scenarios using StoryboardThat
• Information Architecture and Information Design
• Good exposure in designing responsive web design (RWD).
• UX review of the wireframes with business and stakeholders
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams.
• Creating the interactive prototype using UXPin and review of the prototype with product and business teams
• Detail documentation of interactions using Polarian
• Further enhancement of the website based on the feedback received for the prototype

Environment: Word, PowerPoint, UXPin, StoryboardThat, Photoshop, Illustrator & Polarian.

Confidential

User Experience Designer and Visual Designer

• Heuristic evaluation of existing application and recommend the solutions
• Closely work with product owners and business customer to understand the requirements
• Perform quick basic user research with business and product owners
• Translate the business requirements into wireframes & with the help of basic user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Information Architecture and Information Design
• Visual Design aligned with brand guidelines
• Good exposure in designing responsive web design (RWD).
• Effectively communicate design ideas both independently & in teams.
• Creating the interactive prototype and review of the prototype with product and business teams
• Further enhancement of the website based on the feedback received for the prototype
• User research by contextual interview, side by side interview
• Identified the important and quick tasks users can perform on the go
• Created and communicated design deliverables such as user scenarios, wireframes.
• Visual Design using Photoshop.
• Guided the developer to create HTML/CSS Prototypes for User Studies.

Environment: Word, PowerPoint, Axure, Photoshop, Illustrator, HTML, CSS, JavaScript (Dreamweaver), Rally.

Confidential, MI

Visual Designer and User Experience Designer

• Defined various personas who could be potential application users, created various user journeys
• Perform detail User Research with SMEs, conducted workshops with business and Bas and technical team
• Translate the business requirements into wireframes & with the help of user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Information Architecture and Information Design.
• Good exposure in designing responsive web design (RWD).
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams.
• Creating the interactive prototype and review of the prototype with product and business teams
• Further enhancement of the application based on the feedback received for the prototype

Environment: PowerPoint, Auxure, Photoshop, Illustrator, HTML, CSS (Dreamweaver)

Confidential

Visual Designer

• Quick application and requirement analysis with onsite
• Understand the basic user research performed by onsite UX team
• Concept design, visual design, information design based on wireframes
• Make sure the Visual Design is aligned with brand guidelines.
• Good exposure in designing responsive web design (RWD).
• Further enhancement of the application based on the feedback received for the visual design
• Design Sitemap & Style guides for developers - structure of layout, visual elements etc.

Environment: PowerPoint, Photoshop, Illustrator, HTML, CSS, JavaScript (Dreamweaver)

Confidential

Visual Designer and User Experience Designer

• Defined various personas who could be potential application users, created various user journeys
• Perform user research with SMEs
• Translate the business requirements into wireframes & with the help of user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Information Architecture and Information Design
• Visual Design aligned with branding guidelines
• Effectively communicate design ideas both independently & in teams
• Creating the interactive prototype and review of the prototype with product and business teams
• Further enhancement of the application based on the feedback received for the prototype

Environment: PowerPoint, Axure, Photoshop, Illustrator, HTML, CSS, JavaScript (Dreamweaver), Rally. HCI: UAT teams, expert review, case studies, SME inputs etc.

Confidential

UX and Visual Designer

• Created Quick Wireframes based on the information provided by customer business team
• Perform quick basic user research with SMEs
• Translate the business requirements into Visual Design with the help of basic user research
• Information Design
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams

Environment: Word, PowerPoint, Photoshop

Confidential

Visual Designer

• Basic User Research with BA
• Created Quick Wireframes based on the information provided by BA
• Visual Design with the help of basic user research and BA inputs
• Minimalist Visual Design approach aligned with branding guidelines

Environment: PowerPoint, Photoshop, Illustrator.

Confidential, TX

Lead Visual Designer and User Experience Designer

• Designed and developed UI for applications.
• Lead UI Team: Requirement Analysis, communicate effectively with designers, developers, customers, team members, and upper-management to drive consensus for designs.
• Worked with Business and Product Teams to understand their needs from standardizing the application across the spectrum of application.
• Define user interface feature requirements and document the requirement which defines how users use the information.
• Involved in user research like contextual interviews, non-directed interview, focus group and other requirement gathering techniques.
• Brainstorming sessions with Product Managers, development team and converted ideas to reality
• Effectively communicate design ideas both independently & in teams.
• Develop a coherent design strategy and estimate possible design solutions for problems.
• Design Wireframes, low and high-fidelity prototype, graphic assets using PowerPoint, Photoshop
• Design UI Architecture, User Work Flow, Sitemap, User Interface, Interaction Design, detailed UI specification.
• Present design to the client and even to the end user for feedback.
• Usability Testing like first click test, user interviews.
• Teaming up with cross-functional project teams.
• Improved User experience across the board.