Senior Campaign Analyst Resume New York,NY - Hire IT People

SUMMARY:

Over 10 years of experience in managing, designing and implementing various Financial, Marketing, Strategic and Analytical projects
Extensive experience in Strategic Planning, Business Development, Financial Modeling and Campaign Management related processes
Thorough knowledge of various Statistical Methods (Regression Analysis, Analysis of Variance, Time Series Analysis etc.)
CFA Level I Candidate
SAS Certified Professional as well as CPF (Certified Professional Forecaster)
Excellent analytical, communication and presentation skills

TECHNICAL SKILLS:

SAS: SAS 9.1.3, SAS Enterprise Guide, Base SAS, SAS/STAT, SAS/ETS, SAS Macro, Proc SQL

Languages: SQL, SAS, Python, R

Other Applications: Teradata Sql Assistant, MS SQL Server Mgmt Studio, Tableau, Big Data, Hadoop, Datameer, MS Excel, Financial Modeling

PROFESSIONAL EXPERIENCE:

Confidential,New York,NY

Senior Campaign Analyst

Responsibilities:

Worked on development, launch and execution of various marketing campaigns (Direct Mail and E - mail) as well as managed the reporting of results
Established and maintained relationships with external business partners while managing campaign executions on their behalf
Provided Strategic Insights to higher management during the campaign development phase
Led segmentation and targeting initiatives during Pre and Post Campaign Analysis
Increased the campaign efficiency, thereby decreased the Operational Cost by 15.7%
Used SAS Enterprise Guide, SQL and Python for extraction, cleaning and analyzing the data. Used Tableau for creating dashboards and reporting the results
Implemented Datameer to increase the efficiency of queries using Hadoop and Big Data concepts
Developed and maintained relationships with third party marketing support vendors

Confidential,West Hills,CA

Analyst

Responsibilities:

Developed and drove various Multi-Channel Campaigns to contact the customers and recover the loans for the Customer Advocacy and Collections group
Created various reports like Trending Report, Roll Rate Report and Effectiveness Report for the Test vs. Control analysis. The goal was to check effectiveness of various campaigns (viz. E-mail, Direct Mail, Phone Call, Texting, DVD etc.) for the Collections department
Was a prime member of the team which helped in increasing the Collections revenue by 13.5%
Created the Forecasting process for outbound phone call volume for the eWFM team. It was a daily forecast done on a monthly basis. Apart from the Moving Average method, factors like APS (Average Person Staffed) and Day-of-the-Week were used as well
Used SAS, Teradata SQL Assistant and Excel (Pivot table and Pivot chart) for extracting, processing and analyzing the data
Developed a Research Report on "Mortgage Backed Security (MBS) and its effect on Capital Markets"

Confidential,Richmond,VA

Senior Analyst

Responsibilities:

As part of the Statistics Infrastructure team (under Card Operations), provided detailed analysis and reports to other teams in order to facilitate business critical initiatives
Improved the existing Forecasting process for incoming phone call volume to Confidential Customer Support. Created a new Time Series model using various business and operational inputs, which provided daily, weekly and monthly forecasts to the call volume
The new forecasting process saved $11.2 M annually by reducing the cost of staffing
Used Box-Jenkins (Autoregressive and Moving Average) methods in SAS ( Proc ARIMA, Proc Forecast, Proc Timeseries etc.) to create the forecasting model
Supported the Collections Statistics team in building various models (ex. Willing & Able) by providing them data and other useful information. Interaction with Credit Bureaus was also part of the job

Confidential, New York City, NY

Analyst, Campaign Management

Responsibilities:

Worked as an Analyst to support/guide users on Direct Mail and E-mail Campaigns
Performed analytics and produced various campaign related reports
Interacted with various Campaign Managers to comprehend business needs and to translate them into analysis requirements
Analyzed the performance of campaigns by measuring the Response Rate