WORK HISTORY:

Confidential, New York, NY

Responsibilities:

• Services provided include; direct mail, email marketing, analytics reporting and web content management.

Confidential, Long Island City, NY

Citi Cards Email Marketing Content Auditor / Proofer

Responsibilities:

• Audited most Citi Card email campaigns
• Made recommendations for message improvement
• Proofed completed campaigns
• Approved copy and disclaimers prelaunch
• Worked closely with project managers, external vendors, marketing managers and email producers, to assure campaigns passed legal, compliance and branding requirements

Confidential, Jersey City, NJ

Email Marketing Manager

Responsibilities:

• Produced, coded, managed and deployed, email marketing campaigns utilizing ExactTarget / Salesforce Marketing Cloud
• Worked closely with internal stakeholders to insure timely deployment

Confidential, New York, NY

Global Intranet Content Manager / SharePoint Project Manager

Responsibilities:

• Previous global point of contact for content and site updates for Confidential Contact, their intranet
• Utilized SDL Tridion CMS and Microsoft SharePoint
• Worked closely with internal clients / stakeholders to ensure content is relevant
• Developed and coded sites to meet global regional standards
• Initiated global site migrations from SDL Tridion to SharePoint
• Managed client onboarding for regional launches
• Initiated and recommended the decommissioning of sites
• Project managed and developed Confidential intranet sites in SharePoint for Brazil, Canada, and Latin America
• Managed offshore developers
• Conducted individualized CMS training
• Addressed technical issues

Confidential, New York, NY

Email Marketing Producer / Web Content Editor / Analytics Reporting / Social Media Management

Responsibilities:

• Developed unique and personalized digital and social strategy needs on Facebook, Twitter and YouTube
• Produced, managed and launched, newsletters and email marketing campaigns, utilizing Eloqua, to identify sales leads and provide sales support for Confidential DataSite
• Compiled and presented campaign analysis reports for senior management, using Eloqua and other measurement tools / assisted in strategy to accomplish campaign goals, tying usage patterns to marketing efforts and initiatives
• Managed all contact lists / lead segmentation, using Salesforce, complying with email marketing best practices
• Edited photos using Adobe Photoshop
• Utilized Dreamweaver and manual HTML / CSS / XHTML coding
• Edited and updated Confidential ’s corporate website utilizing OpenText / RedDot CMS
• Managed A/B testing, conversion rates (sales), personalization and dynamic content management

Confidential, New York, NY

Web Content Manager / Digital Publishing / Web Producer / Photographer / Analytics Reporting

Responsibilities:

• Coded and updated web content for all Confidential governmentally regulated websites, using Omniture Publish
• Provided web analysis data using Omniture SiteCatalyst to senior management
• Worked closely with business partners to access business needs and manage projects
• Designed interactive Flash enhancements
• Completed web modifications and built new pages
• Advisor to on new email marketing initiatives
• Advisor for website enhancements
• Web content editor and proofreader
• Converted print newsletters to digital format for the Confidential global website
• Staff photographer and photo editor for digital publications

Confidential, New York, NY

Web Content Manager & Digital Project Leader

Responsibilities:

• Updated content daily using Oracle FatWire CMS
• Managed Google AdWords
• Selected, edited and proofread content
• Managed vendor relationships when required
• Coded and published content from analytical / marketing / product teams
• Educated and trained users on website navigation and CMS application usage
• Worked closely with business partners to access business needs and addressed
• Completed page modifications and built new pages when necessary
• Created banners, forms, wireframes and interactive advertisements
• Compiled web analytics and created detailed reports, using Webtrends and other measurement tools, utilizing internal and external sources, then presented results to senior management
• Administered search engine optimization
• Closely worked with editors, legal departments, product, branding and marketing managers to secure content
• Practiced adhering to federal regulatory laws and internal branding guidelines
• Provided competitive web analysis reports using Factiva
• Managed site licensing agreements for North America

Email Marketing Producer / Production Coordinator

Confidential

Responsibilities:

• Designed, produced and launched numerous interactive email campaigns to promote events and various products utilizing Eloqua, Responsys, or MarketFirst email marketing systems
• Designed multiple templates, including registration forms, for repeat campaigns
• Responsible for producing, managing and launching several global S&P digital newsletters
• Compiled metrics and prepared detailed reports to present to senior management / assisted in strategy for increasing campaign results / generated reports tying usage patterns to marketing efforts and initiatives
• Edited and published webcasts using MediaSite
• Assisted with podcast creation and publishing
• Managed all contact lists for my campaigns using Salesforce or Siebel
• Edited photos using Photoshop and conducted photo shoots to reduce image purchasing expenses
• Utilized Dreamweaver and manual HTML / CSS / XHTML coding and created graphics using Photoshop, Illustrator, Visio, Excel and custom macros
• Managed A/B testing, conversion rates, personalization and dynamic content management