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Digital Marketing Manager Resume

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Rosemont, IL

SUMMARY:

  • SharePoint expert with 8+ years experience in administration and development of the global websites and internal portals in SharePoint 2013 and SharePoint 2007.
  • Expertise in managing business requirements, designing and supporting SharePoint 2013/2007 server farm/infrastructure and required customizations.
  • Recognized for ensuring 99.95% website availability for company that offers business continuity, recovery services, and more.

TECHNICAL SKILLS:

Platforms: MS SharePoint 2013/2007, MS CMS, SharePoint Designer 2013/2007, Visual Studio 2012/2010/2005/. NET, SQL Server 2012/2008/2005, Windows Server 2008/2003, WordPress, Jira Software, Brightcove Video Cloud, Pardot, Marketo, Salesforce, LiveChat

SEO Tools: Google Analytics, Google Tag Manager, Google Webmaster Tools, Bing Webmaster Tools, WooRank

Languages: HTML, XML, CSS, JavaScript, VBScript, VB.NET, ASP, C#, SQL, T - SQL

PROFESSIONAL EXPERIENCE:

Confidential, Rosemont, IL

Digital Marketing Manager

  • Designed SharePoint cloud architecture including appropriate redundancy and effective Business Continuity plan
  • Managed US website day-to-day content updates and light web design within SharePoint 2013
  • Launched redesigned global websites in SharePoint 2013
  • Contributed to responsive website redesign through planning, wire framing, user interface design, usability testing and HTML coding in SharePoint 2013
  • Designed and oversaw successful creation of permanent redirect process in SharePoint 2013 including page-to-page redirection
  • Refreshed global websites in SharePoint 2007
  • Moved global websites from hosted SharePoint 2007 environment to the cloud
  • Led 3 person SharePoint development team
  • Led technical collaboration between design agency and internal development team
  • Administered digital marketing operations ensuring 99.95% uptime
  • Purchased and maintained domain names and implemented necessary DNS records
  • Deployed and managed ticketing application using hosted JIRA Software Server
  • Organized and maintained video multimedia content library using Brightcove Video Cloud Studio
  • Implemented and maintained LiveChat functionality increasing Lead Development team availability
  • Managed digital properties including global websites (8 websites in 3 languages across 8 countries worldwide) and US blog sites (3 blog sites). Orchestrated successful launch of department landing sites procurement.sungardas.com and mysungardas.com
  • Optimized US website so that it became one of the primary sources of lead generation
  • Managed relationships with paid and organic search agencies
  • Executed on page SEO strategies resulting in improved first page rankings
  • Implemented on page SEO strategies based on key performance indicators obtained through use of analytical tools
  • Coordinated successful website name changes while ensuring minimal SEO impact
  • Integrated Google Analytics, Google Tag Manager, Google Webmaster Tools, Bing Webmaster Tools, Omniture and in-house reporting providing end-to-end visibility into prospect behavior
  • Created Pardot forms and embedded them on the existing website pages ensuring proper page flow

Program Analyst

  • Managed US website day-to-day content updates and light web design within SharePoint 2007
  • Managed SharePoint 2007 hosted environment ensuring 99.5% uptime
  • Led 4 person SharePoint development team
  • Designed and oversaw successful creation of permanent redirection process in SharePoint 2007 including page-to-page redirection
  • Purchased and maintained domain names and implemented necessary DNS records
  • Executed on page SEO strategies resulting in improved first page rankings on the top two search engines
  • Integrated Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, Omniture and in-house reporting providing end-to-end visibility into prospect behavior
  • Organized and maintained video multimedia content library using Brightcove Video Cloud
  • Performed ad-hoc analysis and reporting in response to requests from end users
  • Measured marketing programs effectiveness and monitored campaign execution against KPIs, including analyzing and reporting on lead generation results

Web Developer II

  • Managed US website day-to-day content updates within MS Content Management Server
  • Coordinated successful website name change
  • Managed all aspects of email campaign execution including content strategy, design, deliverability testing, contact list scrubbing and campaign analysis
  • Architected and developed Data Warehouse/Data Marts analysis systems
  • Performed ad-hoc analysis and reporting in response to requests from end users
  • Designed, developed and deployed high-performance, scalable ASP.NET applications
  • Worked on all phases of full life cycle development for various VB.NET/SQL SERVER windows applications
  • Measured marketing programs effectiveness and monitored campaign execution against KPIs, including analyzing and reporting on lead generation results

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