Digital Marketing Manager Resume
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Rosemont, IL
SUMMARY:
- SharePoint expert with 8+ years experience in administration and development of the global websites and internal portals in SharePoint 2013 and SharePoint 2007.
- Expertise in managing business requirements, designing and supporting SharePoint 2013/2007 server farm/infrastructure and required customizations.
- Recognized for ensuring 99.95% website availability for company that offers business continuity, recovery services, and more.
TECHNICAL SKILLS:
Platforms: MS SharePoint 2013/2007, MS CMS, SharePoint Designer 2013/2007, Visual Studio 2012/2010/2005/. NET, SQL Server 2012/2008/2005, Windows Server 2008/2003, WordPress, Jira Software, Brightcove Video Cloud, Pardot, Marketo, Salesforce, LiveChat
SEO Tools: Google Analytics, Google Tag Manager, Google Webmaster Tools, Bing Webmaster Tools, WooRank
Languages: HTML, XML, CSS, JavaScript, VBScript, VB.NET, ASP, C#, SQL, T - SQL
PROFESSIONAL EXPERIENCE:
Confidential, Rosemont, IL
Digital Marketing Manager
- Designed SharePoint cloud architecture including appropriate redundancy and effective Business Continuity plan
- Managed US website day-to-day content updates and light web design within SharePoint 2013
- Launched redesigned global websites in SharePoint 2013
- Contributed to responsive website redesign through planning, wire framing, user interface design, usability testing and HTML coding in SharePoint 2013
- Designed and oversaw successful creation of permanent redirect process in SharePoint 2013 including page-to-page redirection
- Refreshed global websites in SharePoint 2007
- Moved global websites from hosted SharePoint 2007 environment to the cloud
- Led 3 person SharePoint development team
- Led technical collaboration between design agency and internal development team
- Administered digital marketing operations ensuring 99.95% uptime
- Purchased and maintained domain names and implemented necessary DNS records
- Deployed and managed ticketing application using hosted JIRA Software Server
- Organized and maintained video multimedia content library using Brightcove Video Cloud Studio
- Implemented and maintained LiveChat functionality increasing Lead Development team availability
- Managed digital properties including global websites (8 websites in 3 languages across 8 countries worldwide) and US blog sites (3 blog sites). Orchestrated successful launch of department landing sites procurement.sungardas.com and mysungardas.com
- Optimized US website so that it became one of the primary sources of lead generation
- Managed relationships with paid and organic search agencies
- Executed on page SEO strategies resulting in improved first page rankings
- Implemented on page SEO strategies based on key performance indicators obtained through use of analytical tools
- Coordinated successful website name changes while ensuring minimal SEO impact
- Integrated Google Analytics, Google Tag Manager, Google Webmaster Tools, Bing Webmaster Tools, Omniture and in-house reporting providing end-to-end visibility into prospect behavior
- Created Pardot forms and embedded them on the existing website pages ensuring proper page flow
Program Analyst
- Managed US website day-to-day content updates and light web design within SharePoint 2007
- Managed SharePoint 2007 hosted environment ensuring 99.5% uptime
- Led 4 person SharePoint development team
- Designed and oversaw successful creation of permanent redirection process in SharePoint 2007 including page-to-page redirection
- Purchased and maintained domain names and implemented necessary DNS records
- Executed on page SEO strategies resulting in improved first page rankings on the top two search engines
- Integrated Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, Omniture and in-house reporting providing end-to-end visibility into prospect behavior
- Organized and maintained video multimedia content library using Brightcove Video Cloud
- Performed ad-hoc analysis and reporting in response to requests from end users
- Measured marketing programs effectiveness and monitored campaign execution against KPIs, including analyzing and reporting on lead generation results
Web Developer II
- Managed US website day-to-day content updates within MS Content Management Server
- Coordinated successful website name change
- Managed all aspects of email campaign execution including content strategy, design, deliverability testing, contact list scrubbing and campaign analysis
- Architected and developed Data Warehouse/Data Marts analysis systems
- Performed ad-hoc analysis and reporting in response to requests from end users
- Designed, developed and deployed high-performance, scalable ASP.NET applications
- Worked on all phases of full life cycle development for various VB.NET/SQL SERVER windows applications
- Measured marketing programs effectiveness and monitored campaign execution against KPIs, including analyzing and reporting on lead generation results
