SUMMARY:

• Ability to use digital analysis to produce actionable insights and recommendations from visual analytics of data across the enterprise, to support decision making through KPI and ROI point of view
• Strong digital media experience across channels such as display, mobile, search, and social
• Solid understanding of campaign performance metrics, ad - hoc, regular reporting and analysis
• Strong digital marketing competitive analysis and recommendations to support marketing campaigns and enterprise strategy
• Web production & content management, CRM, online advertising, PPC and SEO management
• Salesforce, Marketo analytics integration and demand generation
• Extensive data management, API experience loading data into a data warehouse, data mapping, and data migration.
• Experience in the design and execution of multivariate testing programs for campaign landing pages and emails.
• Hands-on B2C, B2B and ecommerce experience

TECHNICAL SKILLS:

• Google Analytics, Adobe Analytics (SiteCatalyst)
• Google Tag Manager, Tealium
• Tableau, Microstrategy, Google Data Studio, Microsoft Power BI
• Retargeting, AdRoll, Adwords
• Multivariate testing A/B, Optimizely, Crazy Egg, Clicktale
• Salesforce, Marketo
• HTML CSS3 Javascript SQL Regex
• MS Excel MS PowerPoint MS Project
• Google Search Console
• Adobe Acrobat, Photoshop

PROFESSIONAL EXPERIENCE:

Confidential

Data Analytics Manager

Responsibilities:

• Create reports and deliver analysis and insights to support the web development team, campaign management teams, as well as the executive team
• Create list of technical best practices to structure new site for granular analytics insights
• Create a standardized campaign tagging and tracking process for data consistency and streamlined access
• Create dashboards to measure onsite KPI’s to: increase activity on the “find a partner” page, increase web leads, increase traffic to “try me”, increase numbers to chat, increase numbers to contact sales, increase organic traffic to each site (esp. mkt pp), increase social sharing, increase asset consumption, increase customer satisfaction.
• Create dashboards to track macro-site trends on a section by section basis (.com site sections, each sub domain, country sites, etc)
• Create SEO dashboard and align GA with webmaster tools; deliver monthly performance analysis (for: .com site sections, each sub domain, country sites, etc.)
• Train Marketing team to use Google Analytics, read dashboards and custom reports
• Multivariate A/B testing programs for campaign landing pages and emails

Confidential, Redwood Shores

Online Marketing Specialist/ Analyst II

Responsibilities:

• Supported Campaign Management Team in analyzing campaigns and building recommendations based on gathering and analyzing performance metrics, Google analytics and KPI ( key performance indicators ) in online/e-commerce and consumer marketing areas in the gaming industry including retail, and e-commerce
• Designed and managed analytics dashboard of key metrics and performance.
• Supported Store Optimization Specialist in analyzing testing results and building recommendations.
• Presented reports and analysis to senior leadership and project teams.
• Experience with A/B testing framework and analysis
• Leverage multiple data sources and metrics to provide actionable insights through reporting outputs.
• Support the building and management of campaign reporting dashboards, marketing funnels and other reporting tools. Also provide to ad-hoc analysis and reporting requests.
• Organized ad hoc reporting, research, and special projects
• Key Tools: Google Analytics (analysis, reporting, dashboards, goals, segments), MS Excel, PowerPoint.

Confidential, Belmont, CA

Marketing Manager - e-commerce

Responsibilities:

• Key responsibilities - develop and implement marketing campaigns: email campaigns, direct and social media in eCommerce space.
• Performed on-site optimization of client websites, including adding/editing META tags, text content, link structure, file structure.
• Responsible for executing integrated B2B communication plans. Develop and coordinate online strategy including SEO, PPC and organic search placement.
• CRM initiative: analysis and implementation Zoho and vTiger.
• Developed and maintained business metrics, dashboards, strategic reporting e-commerce vendor management: Amazon, Rakuten (Buy.com), eBay, payment processor, distribution, logistics

Confidential, Redwood City, CA

Event Marketing Manager

Responsibilities:

• Managed activities such that the overall success of the customer's CRM initiative for the Dreamforce event.
• Developed and maintained Business Metrics, Dashboards, Strategic Reporting as well as Operational Metrics and Dashboards. Key tools: Salesforce, Excel, Power Point
• Facilitated the development of a vertical industry community of like salesforce.com customers, routinely sharing best practices and leveraging lessons learned
• Developed a trusted advisor relationship with customer executive sponsors such that all salesforce.com activities are closely aligned with the customer's business case and business strategy, allowing the full potential of their salesforce.com solution to be realized.

Confidential, Belmont CA

Marketing Specialist, Web Analytics

Responsibilities:

• Integrated digital media analytics with digital web applications, working with the technical staff to add agile analytics to visitors use and interaction with web site through web analytics, segmentation, conversions, and user interaction analysis for small business: Petrakos Films, Korbes Electric and SuperOlive develop SEO and PPC and Organic management.
• Developed and maintained Business Metrics, Dashboards, Strategic Reporting as well as Operational Metrics.
• Performed Ad Hoc reporting and analysis, market forecasting and scenario building.
• Assess data integrity for each data item and drive ways to achieve levels of integrity required.
• Tracked and inventory data anomalies and drive actions to correct and eliminate them.
• Drove automation and improvement to the tools that produced reports and dashboards.
• Worked with the various data groups to develop a common set of standards, formulas, policies around the handling of data and the production or reports and analysis.
• Developed and implemented marketing plans, setting objectives and initiatives to launch new start-up company. Key responsibilities include developing business plan, SWOT analysis, project plans. Plan, develop and implement of promotional activities and materials collateral (media, emails, banners, web landing pages). Integrated sell channels, eBay store, Amazon store to online business model.
• Worked with executive team to establish internet marketing campaigns to acquire new customers, grow online revenues, and retain existing customers. Direct mail and email campaign analytics
• Plans included segmentation of the customer base, channel relationships, and develop plans to leverage and maximize results by properly positioning the company’s products and services. Including establishing measuring mechanisms for performance, ROI, and internet marketing.
• Launched e-commerce sites with: CRM, built-in Web analytics (Omniture Site Catalyst, Google Analytics), Real-Time Dashboards, web design and usability.

Confidential, SFO, CA

Sr. Marketing Specialist

Responsibilities:

• Credit card marketing and project management. Coordinated credit card portfolio business owners and main advertising agency of record in order to execute the monthly mailing of approximately 45 to 65 million pieces of credit card acquisitions direct mail packages.
• Accountable for weekly/daily meetings with Legal and Compliance departments to ensure the accuracy of the packages mailed.
• Additional functions: proof/edit the creative packages with Legal, Compliance and Business Owner feedback via Acrobat and submitting that feedback to the main agency of record.
• Worked with outside agencies to develop new marketing collateral that meets the Business Owner requirements. Managing projects with shifting timelines.
• Customer retention and continual satisfaction ( new leads, acquisition of new customers, customer valuation, measure retention rates, customer defection (churn analysis).

Confidential, San Jose, CA

Direct Marketing Consultant

Responsibilities:

• Performed on-site optimization of client websites, including adding/editing META tags, text content, link structure, file structure etc. Responsible for executing integrated B2B communication plans. Developed and coordinated with clients’ business online strategy including SEO, PPC and organic search placement. Work with the product managers, creative resources, outside creative agencies and other business managers within company to develop and deliver direct marketing campaigns (direct mail, advertising) and collateral.
• Gained proficiency in on-line and off line marketing using Excel, Crystal reports and working with couple larger companies, SPSS, SAS for predictive modeling, analytics, problem solving, and data manipulation. For email marketing used email service providers as: intellicontact, ms bcentral and constant contact and their analytic tools, also I used the web servers log files to measure hits, page views, impressions, visits / session, unique users, bounce rates, frequencies etc.
• Position involved strategic coordination with individuals from various internal departments, including product development, marketing, field marketing, creative Resources, E-commerce, account management/sales. Develop and implement marketing communications projects that support sales and business development initiatives. Includes prepare and manage project timelines, budgets, and integrate projects with marketing activities for other channels as appropriate.
• Successfully established processes including automation and Internet tools to improve overall company quality which included accounting, employee and customer satisfaction, using CRM programs as ACT, Goldmine, Siebel Sales, or Business Contact Manager for MS Outlook.
• Supported the development and managed the execution of creative projects from start to finish. Coordinated projects with integrated marketing communications agencies, other vendors or internal resources used to support communications projects.

Confidential, San Francisco, CA

Marketing Specialist

Responsibilities:

• Client management - meet with clients to determine client needs for company sites and implement small business marketing plans, setting objectives and initiatives to improve business. Designed and implemented the SEO, SEM (Adwords PPC) and SMM strategies for the website. Experience working with customer loyalty programs, PR and copywriting. Yiannis Greek Cuisine, California Auto Works, Confidential online (animated shopping cart) develop SEO and PPC and Organic management
• Performed offsite optimization for client websites, including setting up and monitoring directory submissions, researching, purchasing and setting up paid link campaigns and tracked all aspects including impressions, clicks, exit percentages, bounce rate, keywords chose before entering the page and would improve/change the campaign if needed.
• Established internet marketing campaigns to acquire new customers, grow online revenues, and retain existing customers. Establish plans to include segmentation of the customer base, channel relationships, and develop plans to leverage and maximize results by properly positioning the company’s products.
• Planned, developed and implemented of promotional activities and materials collateral (media, emails, banners, web landing pages); working directly with creative services and web operation teams.

Confidential, San Francisco

Marketing Director

Responsibilities:

• Responsible for database marketing, strategic, tactical business development and competitive analysis. Developed market segmentation models based on quantitative statistical methodology. Established and created the direct marketing programs. Created and maintained the corporate and e-commerce website, increasing overall business by 3%.
• Designed and developed web strategy and implemented e-marketing program. Planned and executed chain expansion 6 to 10 locations in 3 years, including the newest location on Pier 39 at Fisherman's Warf. P.O.S. system administrator and database maintenance.