Marketing Operations Analyst Resume Bedford MA - Hire IT People

TECHNICAL SKILLS

Proficient in: Microsoft Office Suite, Microsoft SQL Server, Salesforce, Confidential 10, SharePoint, Dataloader.io

Basic skills in: Adobe Dreamweaver, Adobe Photoshop, Tableau, Google Analytics, Microsoft Visio, Ektron

PROFESSIONAL EXPERIENCE

Marketing Operations Analyst

Confidential, Bedford MA

Responsibilities:

Manage daily operations within Marketing automation platform ( Confidential Marketing Cloud) including CRM integration, data imports, marketing segmentation, data quality, lead scoring, campaign creation and campaign execution for marketing database of over 280,000 contacts.
Execute upwards of 20 campaigns per month, including custom behavioral workflows based on subsequent contact activities, built on an ad hoc basis to inform campaign owners and drive sales opportunities.
Primary point of contact for system platform integration, data entry, and maintenance, ensuring data integrity and consistency across Eloqua, Salesforce, SQL, and Service Cloud platforms.
Coordinate marketing deliverables for incremental and major platform releases, project manager of crossfunctional team to ensure adherence to changing timelines surrounding product launches.
Established and implemented an overhaul of segmentation strategy and criteria, driving field completion across contact profiles from 50% to 90% for the most strategic fields; improved segment targeting for email campaigns.
Developed process for identifying and flagging over 45,000 non - responder contacts to preserve deliverability of corporate domain.
Redesigned contact washing machine and mapping programs to reduce operational run-time from 18 to 6.5 hours; continuously adapt programs to changing requirements and new data sources, minimizing integration errors and driving consistency across platforms.
Developed and orchestrated financial process training as well as on-going support for marketing organization.

Studio Coordinator

Confidential, La Jolla CA

Responsibilities:

Improved studio operations and organization by creating detailed tutorial outlines for all production and communication procedures, both those within the office and between employees and customers.
Trained two to four interns each summer and designed SuccessWare software training materials and procedures for new employees.
Promoted from Intern (2008) to Administrative Intern (09) to Sr. Intern (10) to Studio Coordinator (11-12).

We provide IT Staff Augmentation Services!

Marketing Operations Analyst Resume

Bedford, MA

We'd love your feedback!

Resume Categories

Client Services

Job Seekers

Visa Sponsorship