Senior Marketing Manager - Oracle Certified Marketing Automation/Implementation Specialist - Managing Marketing Automation and CRM systems and Processes
COMPUTERS AND ADDITIONAL INFORMATION:
Programming: SQL, TSQL, PL/SQL, HTML, Java, Java script
Databases: MS SQL Server, Oracle, Access
Applications: MS office products, Salesforce.com, Saleslogix, Aprimo, Confidential, Visio
Analysis: Database Design, Reports, Targeted Database Marketing, Data Cleansing, Data Movement and Lead Flow. CAN-SPAM knowledge, eMail Best Practices.
Confidential, Thousand Oaks, CA
Senior Marketing Manager
- Liaison with enterprise systems for project requirements
- Email QA and campaign QA. Subject Matter expert on Confidential
- Database mgmt. workflows, forms, landing pages, project management
Confidential, Cupertino, CA
Marketing Automation Manager
- Project Management and campaign management
- Email creation and QA - Nurture campaign creation
Confidential, Cupertino, CA
Marketing Automation consultant
- Global Requirements gathering for large European companies
- Provide guidance and expertise for Confidential marketing automation projects
- Database mgmt, workflows, forms, landing pages, project management
Confidential, Broomfield, CO
Marketing and Sales Operations technical lead
- Advanced Confidential and Marketing Automation data processes.
- Lead process optimization.
- Project management. API, Cloudconnectors, CRM integration, Web site integration
- Implemented Telemarketing API connector to feed to CRM. Implemented Datacards
- Tech lead to bring post purchase email nurture process in house.
- Nurture Campaign setup and design.
- Email campaign launches. Segmentation. Forms/Landing Pages
- Lead to SFDC process and workflow optimization
- Salesforce.com Lead/Campaign process improvement and mapping, Web forms back end processes, Automation Workflow, Email templates, end user training
Confidential, Reood Shores, CAE-Marketing Manager-CRM Manager
- Database segmentation, analysis, list recommendations/builds and email creative. Opt in/out process
- HTML emails, Web forms for campaigns - Best Practices
- Workflow - lead scoring - nurture - automation - custom fields - SFDC API Mapping
- E10; Campaign execution, email sends, CRM integration
- Salesforce.com CRM integration, Global Lead workflow, Data integration/standardization
- Data Analysis/Mapping. HTML emails, Web forms, CAN-SPAM/Global compliance
- Implemented global processes, training and support of regional teams
- Program builder workflow - lead scoring - nurture - automation
Confidential, Sunnyvale, CA
E-Marketing Manager-CRM Manager
- Implement/manage Salesforce.com/ Confidential applications.
- Integration and business workflow of e-Marketing solution-integrated with Salesforce.com.
- Manage the Confidential, Salesforce.com, and partner relationships.
- Requirements gathering and customization of Salesforce.com and Confidential develop nurture programs for lead conversion, campaign development and analysis, complex nurture/scoring workflow.
- Work with vendors/partners on projects.
- CRM and e-marketing application management, Managed Global Marketing Database. Analysis, Reports, Queries, Customizations. Salesforce.com integration with e-Marketing applications
- Outbound email campaign execution, SQL Queries. Work with Global Marketing Field Managers/Sales to focus campaign segments and requirements. Workflow for proper follow up to leads. Text/HTML email execution.