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Senior Manager Resume

SUMMARY

  • Highly experienced digital marketing professional with over 9 years of experience in eCommerce and marketing analytics.

TECHNICAL SKILLS

  • SQL
  • Tableau
  • Data Studio
  • Rapid Miner
  • R
  • MiniTab
  • PowerPoint
  • Excel
  • Google Data Studio
  • Big Query
  • Google Analytics
  • Google Tag Manager
  • Google Adwords
  • Adobe Analytics
  • Ensighten
  • Coremetrics
  • Sitecore Analytics
  • Alteryx
  • Maxymiser
  • Optimizely
  • Google Optimize
  • Hotjar
  • CrazyEgg
  • Google Cloud Project/Big Query

PROFESSIONAL EXPERIENCE

Senior Manager

Confidential

Responsibilities:

  • Leading the creation and execution of dashboards for conversion and behavior within Adobe Analytics for different bank products like Mortgage, International Banking, Checking and Saving to support automation efforts while effectively partnering with product managers and marketing leaders
  • Lead and provide support to a team of 5 highly skilled analysts both on shore and offshore to create high quality insights
  • Creating requirements for gaps within tagging on the website and working within Global teams in order to plan, test, and implement them in the USA and across markets
  • Telling the story on how to improve the public website through analysis and recommendations
  • Presenting recommendations for A/B testing opportunities within Adobe Target
  • Working with the data and tag management team to strategize and optimize new segments and traits for remarketing within the Adobe DMP
  • Strategizing and leading the creation of models to segment customers for optimal cross sell of products, and understanding customer attrition
  • Strategizing ideas for the best use cases for the Google Cloud Platform and completing a Google Cloud Certification
  • Directing and leading machine learning efforts including text mining of NPS Data, Live Chat data and new to bank engagement analysis with offshore resources
  • Playing the role of project owner/scrum master for Google Cloud projects deployment including Omni - channel reporting, customer attrition, CDD risk rating, airline addendum, and more

Senior Web and Digital Marketing Analyst

Confidential, Chicago, IL

Responsibilities:

  • Managing and hiring a summer intern and participating in the Emerging Leadership program to transition into management
  • Overseeing and developing KPIS for newly formed content teams for online and offline sales activities as well as reporting on campaigns
  • Developing direct management experience through managing intern directly underneath her doing all aspects including, onboarding, career development, training and teaching & emerging leadership program nominee for management track at Ricoh USA
  • Doing key form optimization analysis on lead forms on Ricoh USA to optimize forms and increase leads
  • Doing key feature functionality analysis to provide product owners recommendations on optimization on things like Wish List, Compare, Dealer Locator, and more
  • Creating and implementing tagging utilizing Google Tag Manager, and Google Analytics for key process flows
  • Gathering business requirements for, creating design for, and QA’ing new tagging and data layers for the Ricoh USA site redesign as well as marketing analysis (e.g. scroll depth, video engagement)
  • Leading premium analytics tool vendor selection
  • Utilizing and teaching advanced statistical techniques and forecasting to assess the validity of data
  • Measuring and assessing brand lift, brand awareness and engagement through social, brand’s cost/lead or acquisition
  • Analyzing key event tradeshows and sponsored campaigns and their individual promotional elements, measuring offline and online impact
  • Analyzing key digital marketing tactics like SEM, SEO, email, YouTube, social, blogs, press release site and providing insight on spend decisions to drive website traffic and smarter spend
  • Analyzing the best practices for video in terms of length, engagement, conversion, and ROI
  • Creating vertical based dashboards to track the impact of web on marketing campaigns
  • Providing feature pre-post analysis as well as A/B test pre-post analysis and recommendation on key changes to website
  • Aggregating and manipulating data utilizing, SQL, Tableau, Google Analytics, Data Studio, and Maxymiser
  • Collaborating with content teams, social, and product/feature teams to use analysis to drive change in features and content
  • Identifying key targeting opportunities for growth of digital web traffic and leads
  • Keeping pace with current digital analytics trends to drive business forward and proactively identifying changes within key metrics and performing conversion optimization analysis

Digital Marketing Analyst

Confidential, Chicago, IL

Responsibilities:

  • Monitoring and managing social media listening and providing actionable insights using Radian6. Created Solutions Listening Reporting utilizing Tableau and Radian6. This allowed business stakeholders to see which content to engage in and which influencers to engage with in order to optimize Social Media Strategy
  • Creating and implementing tagging utilizing Tagman, Ensighten, and Coremetrics for new key campaign landing pages in order to understand ROI and macro conversion rat
  • Creating customized reporting utilizing Tableau and SQL for YouTube Reporting. Worked with vendors in order to create an automated reporting feed from YouTube in order to deliver live YouTube dashboards to the business
  • Delivering customized reporting on Product Reviews, Advocate Performance to understand incremental value, share of voice, and ROI
  • Delivering high level social media scorecard highlighting social media programs performance with actionable insights for executive leadership
  • Delivering high level dashboard connecting email analytics to sales analytics through Exact Target and Coremetrics to display the engagement and conversion of email
  • Delivering customized dashboards for Marketing Segment Managers to understand trending and forecasting for emails
  • Delivering customized dashboards for Solutions and Segment stakeholders in order to understand the effectiveness of their digital marketing efforts
  • Conducting email content analysis to analyze email performance
  • Delivering ad-hoc reporting on marketing attribution for email and web sales
  • Forecasting key KPIS and targets within key statistical confidence
  • Delivering high level insights on various marketing campaigns to drive future marketing strategies

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