SUMMARY

• Marketing Intelligence Professional with deep knowledge of marketing fundamentals and the data requirements that support and drive successful campaign execution and revenue generation.
• Technically proficient data specialist with solid expertise in all aspects of marketing data applications including acquisition, warehousing, analysis, email execution, CRM and reporting tools.
• Proven subject matter expert with marketing data applications and processes as demonstrated by successful training and education development and presentation in classroom and webinar settings for peers and managers.
• Trusted consultant, negotiator and liaison, with experience managing relationships, evaluating performance and making purchase decisions with contractors, vendors and service providers.
• Professional and conscientious team member with experience working with peers and managers at all levels, as well as vendors and colleagues from North America, Europe, South America and Asia Pacific regions.

• Deep understanding of Marketing Campaign and Data Management processes, including data driven activities, analytics, campaign architecture, multi - touch programs, email marketing, data warehousing, CRM applications and ETL (Export, Transform, Load) functions.
• International experience, including group training, process and strategy creation and coordination, application rollout, services purchase decisions, project management, regulations adherence and directing workload activities.
• Business Analyst type liaison between Marketing and IT Departments.
• Define requirements and review contracts for purchases of data, applications and services.
• Relationship manager for contractors, vendors and service providers.
• Education and process development, documentation and execution.
• Subject matter expert for marketing data software and services.
• Technically proficient trouble-shooter and problem solver.
• Marketing Data and CRM applications:

PROFESSIONAL EXPERIENCE

Confidential

Marketing Data Manager

Responsibilities:

• Assumed ownership of all marketing data responsibilities and projects at RPPS.
• Executed data and email cleansing projects resulting in a more targeted contact database and improved email reputation.
• Analyzed existing customer data and consulted with marketing managers to develop industry and solution specific prospect acquisition criteria.
• Initiated customer retention project to replace marketing contacts from valid accounts removed during email cleansing.
• Consulted with sales team to develop territories and targeted segments, and provided opportunity management training in Siebel.

Confidential

Marketing Data Specialist

Responsibilities:

• Managed data services for sales and marketing including data strategy, contact prospect acquisition, research and customer database maintenance.
• Ensured adherence to project management tasks and timelines, reviewed and edited documentation and presentations, and performed various technical services.

Confidential

Database Marketing Specialist

Responsibilities:

• Coordination of applications, software, process and data for newly developing marketing data team within recently created joint venture between IBM and Ricoh.
• Supported worldwide marketing and sales teams with data strategy, process and analytic support, in addition to training, education and technical services.
• Functioned as negotiator, consultant and liaison between Confidential and various vendors and partners, including international departments and contractors.
• Performed project manager role to ensure effective campaign planning and lead management process.
• Managed worldwide marketing data and ETL processes across multiple data warehouse and CRM tools, including Siebel, Eloqua, D&B Market Insights and external vendor applications.

Confidential

Program Analyst

Responsibilities:

• Database support, analysis and auditing for Michigan Medicaid Fraud and Abuse Division.
• Testing and training duties as part of statewide transition to CHAMPS / Siebel database system.

Confidential

Data Coordinator / Executive Assistant

Responsibilities:

• Fulfilled data requests via queries, research and reporting from automotive industry data sources.
• Managed project timelines, reviewed website and P.R. materials and performed ad - hoc duties as required by executive staff.

Confidential

Responsibilities:

• Mastered multiple IBM database tools to execute tasks that include; strategy decisions, audience creation, customer response processing, response reporting and analysis, training, team workload management and ad-hoc requests.
• Created Web Response Specialist position as a consulting, advisory and planning function.
• Advised the IBM tools team while developing a web response tool designed for daily population of IBM’s North America Siebel marketing database.
• Monitored, diagnosed and resolved issues in the daily performance of the web response tool’s ETL functions.
• Authored a comprehensive 100+ page training and process manual for all IBM Marketing Intelligence Web Response Specialist functions.
• Executed successful transition from IBM legacy database to CRM Siebel and Brio for entire North American Marketing Intelligence team.
• Secured early adopter status for initial CRM Siebel database training, developed education program, created documentation and instructed peers.
• Lead weeklong classroom training sessions for peers and manage.
• Provided “help desk” style assistance during and after CRM Siebel rollout.
• Ensured end to end campaign process for leads and opportunities through reporting, analysis and direct follow-up with sales reps and business partners.
• Managed relationships between sales and marketing departments to ensure proper revenue attribution and ROI for marketing campaigns.
• Managed relationships with existing IBM customers, including sales, product announcements, customer satisfaction issues and territory assignment.