Senior Analytics Consultant Resume Bensalem, PA - Hire IT People

OBJECTIVE:

Apply my data mining, research and analytic skills and experience to your Direct Marketing business.
Data mining research on corporate databases to discover effects, relationships, etc that can be exploited to increase profitability.
Statistical modeling for audience selection to optimize campaign profitability. Mail costs reduced dramatically from removing unprofitable customers.
Customer segmentation to provide more relevant and effective messaging and offers.
Life - time value modeling to refocus acquisition and reactivation efforts to more profitable customers.
Utilize my understanding of Direct Mail, Telemarketing sales channels, to implement practical, testable alternatives, and measureable incremental improvements.
Utilize my SAS and SQL coding skills to implement efficient and timely processes.

PROFESSIONAL EXPERIENCE:

Confidential

Senior Analytics Consultant

Responsibilities:

Customer segmentation: cluster analysis - based approach being tested in E-mail.
Campaign response modeling: across all channels (E-mail, Direct Mail, Statements).
Share of Wallet modeling: to be employed for CRM offer-version testing.
Consulting on design of experiments, statistical techniques, analytic database tools, SAS and SQL coding, QC on new database tables, etc.

Confidential, Bensalem, PA

Senior CRM Analyst

Responsibilities:

Data mining: seasonal regional merchandise purchase differentiation; age and ethnic merchandise purchase patterns, led to promotional version testing.
Customer segmentation: cluster analysis - based approach replaced RFM segmentation.
Campaign response modeling: incremental margin improvements relative to standard RFM approach, across all chains, house list and prospect lists.
Life-time Value modeling: determining break-even cost of acquiring new entrants and reactivating lapsed customers.
Market Basket Analysis, Marketing Optimization. Customer attributes and metrics, Direct Mail, Media coverage and effectiveness, store geography, census block group data.

Confidential, Media, PA

Director of Database Marketing

Responsibilities:

Developed and implemented product-specific response modeling process for house list mailing audience selection; grew to a small team of modelers producing hundreds of models per year.
Developed and tested Outbound Telemarketing scoring and optimization.
Credit and collections research, lead to more aggressive credit rules for new entrants, refining credit rules for established customers.
Developed and implemented product purchaser profiles from catalog response, led to broader testing of audiences Confidential close affinities.
Research on product cross-channel cannibalization, led to redefining continuity marketing efforts.
Bad Debt Analysis. Customer Segmentation. Data appending, overlays, NCOA processing. Life-time Value modeling.
National Demographics & Lifestyles Manager of Database Marketing

Confidential, Denver, CO

Database Marketing Analyst

Responsibilities:

Developed analytical products to support NDL / TLS businesses. Profile analysis of purchasers of manufacturers’ products. Penetration and response modeling for rental of TLS list. Supervised a small team of researchers/programmers.