Objective: 
A senior position at an ad agency or marketing organization where I can utilize my 25+ years of creative and advertising agency experience. Along with degrees in both print production and design, I also possess a passion for great ideas, creative problem solving, strategic thinking, and pride in my copywriting skills.The list of clients I’ve worked for reads like a roll call of the Fortune 500. My personality allows me to excel at presentations, client contact and supervisory situations. I also offer experience in virtually every facet of our business. From my ‘general’ branding experience in print, radio, outdoor and TV, to my ‘direct’ experience in direct response and mail, collateral, direct TV and interactive, there is virtually no media that I have not touched.

Career Highlights:

• As Creative Director, helped grow a small Saatchi & Saatchi agency, Cadwell Davis Partners, from 6 to 65 million in billings in 7 years.
• For Digitas, I helped create the Fedex.com, AT&T.com and IBM.com websites that are still in use today, launching the Strategic Interactive Group, their first interactive group - helping Digitas become one of the premier interactive agencies in the world.
• Created and produced one of the most successful branding campaigns in J&J history for the Reach toothbrush. Rolled out worldwide.
• Was hired and worked for luminaries of the business such as Roy Grace and Helmut Krone at the venerable Doyle Dane Bernbach.
• Won the coveted One Show Silver award my first year in the business, among other awards throughout the years.

Confidential 

Confidential, Austin, TX 2007-2008

• As Creative Director and senior writer, worked with Art Director to create DRTV for AT&T
• K-Mart DM to drive orders to micro-site thru TV and Direct Mail (unfinished - agency lost account)
• Created sales materials and consumer ads and copy for website for Medizine, pharmaceutical publications.

• As senior writer I created direct mail, print, radio and DR TV forHibernia
• Banking Financial and Investment Services, Providian Credit Card and Financial Services,
• Owens Corning Products, Sylvan Learning Centers, Progressive Auto Insurance and
• start-up Auctiondrop.com

Confidential 2003 Digitas, NYC Teamed with senior Art Director on The American Express Card, Mobil Speedpass and Habitat for Humanity.

Confidential, N.Y Worked with senior Art Director to produce DR TV for AT&T consumer products.

Confidential, N.Y Teamed with senior Art Director to produce direct mail packages for Bank One credit card. Confidential, San Francisco Teamed with agency Creative Director to produce direct response vehicles for PeopleSoft products, Zantaz Email Software Solutions and Intuit Financial Services including Quicken Financial Software. Confidential, Portland Direct Mail campaign introducing Microsoft Meetings software.

Confidential

• Worked directly with Marketing Director at the magazine to create and produce direct a response vehicle for her new business drive. Results exceeded their wildest expectations: $500,000 in new ad pages on an investment of $9,000.

• Helped Group Creative Director supervise up to 20 Creatives by managing creative teams and offering creative direction, copy approval and copywriting as needed.
• Major Interactive Work: Created the original Fedex.com and ATT.com websites along with various IBM websites for their hardware and software products. Worked closely with Digitas Strategic Interactive Group Web Developers
• Teamed with senior Art Director to write and produce direct response, direct mail packages and consumer print for Fidelity Investment Services, FedEx, The American Express Card, IBM Software and Hardware Computer Products and GM, and Fidelity Financial Services. One DM we produced for FedEx resulted in a $150,000 in new business the first week (a record for FedEx.)
• Created direct response vehicles, product brochures for AT&T including direct mail letters for new customer drives.

Confidential 1995-1997 
Sr. VP, Associate Creative Director/Senior Writer

• Teamed with senior Art Director to write and produce print and television for General Mills prod.

Confidential 1987-1995

• While agency owners pursued new business, my Art Director partner and I served as Creative Directors of the agency, managing creative teams as they (and we) produced print, radio and television campaigns for the agency clients.
• Over time, developed close relationships with the Johnson and Johnson clients and worked with them at the early stages of brand development to create ‘brand personalities.’ Then helped Account Executives and Marketing Managers of the brands develop and write successful creative strategies. This experience became invaluable when later creating advertising for the brands.
• Created print, radio and television for various Johnson and Johnson products, including o.b. tampons and the Reach toothbrush.
• Our campaign for the Reach toothbrush was the most successful ever done for the brand and was translated into 7 languages and rolled out worldwide.
• Created TV, print and radio for Schering Plough brands, including Coppertone Suncare products, Dr. Scholl Insoles and PediaCare children’s cough medicine. Our TV campaign for PediaCare won us the top CEBA award.

Created no-budget billboard campaign for Bagir, Men’s Suits from Israel during fashion week in NYC.  The work achieved their goals and we won the NY Gold ADDY Award.  Created advertising for HBO Video; trailers and print advertising

Education:

• Post Graduate
• Bachelor Fine Arts Degree - Graphic Design
• Associate Applied Science Degree - Print Production

Awards Won: 
Silver Pencil; The One Show, National Addy Awards; numerous years, Regional Addy, numerous years National Andy, Art Directors Annual; numerous years, CEBA ,CLIO 
Skills: Smart, fast copywriter; strong from concept to finished copy with a design background as well. Excellent presentation, client contact, supervisory skills. Extremely personable – account people, creative people and clients just seem to like me.
Interests: Mountaineering, sailing, river-rafting, International PADI certified scuba diver. Avid adventure traveler. Active stock market investor. Personal interest/study in business, economics and marketing which clients appreciate.