10/2006-Present - Confidential,Senior Copywriter
Creative development for consumer promotional marketing campaigns, from thematic platforms to initial concepts and final execution.
Loyalty programs utilizing integrated social promotions and gamification tactics. Interactive content for targeted email campaigns, banner ads and promotional micro sites.Traditional advertising, including print ads, DM, in-store point-of-sale and FSI development.
10/2004-10/2006 - Confidential,Copywriter
Traditional and interactive copywriting services. Brand identity and development, integrated marketing solutions and product naming.
Print ads, brochures, DM, point-of-sale and outdoor. Interactive content including site development, online demos, banner ads and targeted email campaigns. Broadcast for TV and radio.
9/2000-9/2004 - Confidential,Senior Copywriter
Brand building, and development of integrated marketing campaigns, incorporating both traditional and interactive mediums.
Print ads, point-of-sale, collateral, direct mail and outdoor. Interactive content including site development, banner ads and targeted email campaigns. Broadcast for TV and radio.
Bachelor of Arts in English