SUMMARY

• Extremely self - motivated Content Designer/strategist and writer who creates web editorial strategies, brand storytelling, copywriting, and content analysis including content strategy audits and taxonomies.
• Design, write, edit, test and improve content that makes our products easier to use. This includes product flows, interface language, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Confidential products and experiences.
• Gave and solicited feedback from UX designers in service of building the best products and user experience.
• Contributed to projects in ways that enhanced the clarity and usability of product experiences.
• Identified problems and delivered on them. Edited and contribute to designs and content in Figma, Sketch and Zeppelin design tools.
• Collaborated daily wif peers across disciplines, including engineering, design, research, marketing and data science.
• Partnered wif internationalization and localization teams to ensure product experiences are of the highest quality in every language.
• Organized internal technical information for developer processes, product features and new technologies.
• Defined standards and guidelines for UX/UI messaging and writing that weaves the client brand message and voice into every touchpoint.
• Create technical documentation for open source products and creates, edits and manages content for both internal and external audiences across multiple channels including customer-facing halp content, internal noledge base, developer documentation, etc.
• Collaborated wif architects, engineers, and product marketing to develop and publish in-depth use case and best practices guides.
• Translated internal enablement and documentation to an external audience in the form of white papers, blog posts, and other collateral.
• Ability to learn complex technical information and communicate it in a readable, concise, and accurate manner. Coordinated wif the product documentation and marketing teams to ensure consistency of message and shared deliverables.
• Responsible for technical writing in customer specific RFP Responses, Proposals and Statements of Work
• Created templates for quotes, proposals and presentation. Experienced wif FrameMaker
• A professional wif a history of Confidential and Social Media work building different facets of Social Media from strategy and analytics to campaigns.
• Worked extensively wif Social Media compliance software as well as successful implementation of projects in a SaaS environment.
• Created copywriting, branding and identity for TV/radio spots, including brand assessments and strategy to naming, taglines, mission statements and core values. me've also written copy for video scripts, direct mail, lifetime user emails, e-newsletters, homepage sliders, landing pages, error pages, brochures, style guides, app ads, white papers, one-sheets, UI nomenclature, press kits, PowerPoint decks, bios, FAQs and more.

TECHNICAL SKILLS

• Project Management: Agile/Scrum methodology, Waterfall, Cross Functional Team Leadership
• Adobe Design Suite
• Adobe CQ/AEM Platform
• SharePoint
• HTML, XML
• MadCap software
• Microsoft Office Suite (Access, Excel, PowerPoint, Word) and Visio
• Multiple Content Management Systems (CMS)
• Multiple Customer Relationship Management (CRM) Platforms
• Sprinklr, Hootsuite, Sprout Social

TECHNICAL SKILLS

Confidential

Senior Content Strategist/Copywriter

Responsibilities:

• Collaborated wif strategists, creative teams, visual designers, writers and technologists to create smart, innovative digital content solutions.
• Conducted content inventories, audits and gap analyses that result in recommending content, features and digital experiences.
• Developed content taxonomies and meta-data approaches.
• Collaborated wif strategists, creative teams, visual designers, writers and technologists to create smart, innovative digital content solutions.
• Worked wif clients to develop, migrate, populate and/or maintain content, including set-up and maintaining editorial calendars, style guides and programs.
• Mentored content contributors and creators to optimize their content by suggesting enhancements based on best practices, user-experience and analytics.
• Worked closely wif SEO Specialist to create actionable plans to improve information accessibility.

Confidential, Menlo Park, CA

Copywriter/Content Strategist

Responsibilities:

• Planned, wrote, edited, tested and improved content including interface language, product education, navigational nomenclature and other content.
• Collaborated wif designers, researchers, product managers, product marketers and engineers to serve a global content audience.

Confidential, San Francisco, CA

Senior Content Strategist/UX Writer

Responsibilities:

• Analyzed content opportunities and recommended strategies, interactions or approaches; Provided level-of-effort and time estimates for project deliverables to assist account service team.
• Creation of information architecture deliverables including templates and review of edited copy across multiple projects; Work wif UX designers in the creation of visual comps and other deliverables and review creative wif an eye toward content communication.
• Provided content strategy recommendations based on information obtained through content inventories, current-state analysis, site audits, Governance, competitive assessments and user testing; Built a consistent and effective narrative across multiple channels, SEO and Social Media.

Campaign Writer

Responsibilities:

• Wrote copy for an Confidential Christmas campaign and performed information architecture analysis wif understanding of the user-centered design process, including personas, task analysis, task flows, content audits, content strategies, and user testing for Confidential .

Editorial Manager

Responsibilities:

• Oversaw rollout, training and support of Scenecronize, Pix and Box to start. Troubleshoot, and resolve application issues, escalating to vendors as needed.
• Responsible for overseeing third party production applications used in the Lucasfilm studio, including training, vendor support management and escalation.

Web/ Confidential Producer

Responsibilities:

• Also, supported digital direction of several Bay Area radio stations including content strategy, analytics and content analysis.
• Wrote Confidential stories, copy-edited and posted breaking Confidential, sports, community, programming, and promotional content from television and other sources for the web site and mobile platforms.
• Built special sections and other custom content for breaking Confidential and other ongoing coverage efforts.
• Strategized concepts and wrote copy for advertising campaigns, including banner ads and direct emails.
• Captured, encoded and edited video for the web, working closely wif Confidential, programming, promotions, and sales departments, live blogging breaking Confidential stories.
• Wrote clear, concise, lively Confidential stories, headlines and teases for broadcast; Reviewed stories written and produced by others and evaluated them for accuracy and balance before they were aired.
• Assisted wif KNBR social media strategy.
• Sent out breaking text alerts and push notifications.
• Audio editing.

Confidential, San Francisco, CA

Content Planner

Responsibilities:

• Managed annual strategic brand planning process by developing tactics, consolidating decks, and managing timeline. Sourced, scoped, and managed outside vendors and studios.
• Development of Project Scope Management Plan used to define, manage, control, verify and communicate to the project team and clients.
• Defined requirements and use cases for software features and functionality including writing user stories and Epics.
• Content researcher and creator for Audi’s vehicle and technology portfolio and implemented content creation and deployment on the Audiusa.com website and other digital platforms.
• Created engaging and unique graphic and web design solutions such as infographics, page layout ideas and imagery to enhance the brand website and digital projects.
• Developed a digital editorial strategy and calendar for internal business clients and brand initiatives.
• Copywriting/copyediting to ensure overall quality of work.
• Developed KPIs and monitored performance of online content through analytics and recommending ways to enhance web traffic.
• Interfaced wif IT and technical teams to implement new content or updates on the site.
• Implemented and updated photos for the Audiusa.com website and other digital platforms using photo-editing tools.
• Provided testing requirements and support across projects in both the pre-production and post-production environments.
• Ensured content reflects the tone, style and branding message of Audi of America.
• Supported other content creators through collaboration on story ideas, copyediting and proofreading.

Content Project Manager

Responsibilities:

• Created copy for a range of bank products including credit card activation and brochures as well as training documentation.
• Spearheaded email campaigns/direct mailing campaigns and quality control of final proofs/press check.
• Advised on and halped drive digital strategies in close collaboration wif project teams.
• Advocated for the end-user through User Experience sessions while also being effective communicator of technology considerations to a wide array of technical and non-technical stakeholders.
• Acted as liaison between technical, creative and account teams to ensure the end-result delivers on-brief.

Confidential, San Francisco, CA

Content Marketing Specialist

Responsibilities:

• Built and executed optimization plans using A/B and Multivariate testing for landing pages.
• Collaborated wif internal stakeholders marketing communications, solution marketing and global demand center teams to develop media strategies and plans wif an emphasis on digital.
• Collaborated wif teams to drive agreement on key topics - keyword governance, customer journeys, drive alignment wif SEO strategy for relevant web pages, marketing messages and programs.
• Aligned wif digital media trends, best practices and innovative techniques wif application to Confidential client’s media buys.

Confidential, San Francisco, CA

Technical Content Specialist

Responsibilities:

• Ensured content is adapted to the respective channel while maintaining consistent brand messaging.
• Strategic contact to Comms and Thought Leadership.
• Maintained social content consistency and coordination across platforms.
• Brought the social elements of the brand to life in order to drive engagement and audience development wifin the networks.
• Acted as a resident “social media expert”, actively following and maintaining best practices through the company across functions and levels.

Confidential, Palo Alto, CA

Content Product Specialist

Responsibilities:

• Improved internal processes and tools to create more efficient content for this industry leader in virtualization and cloud computing.
• Made recommendations to management and executive tier on metadata/content restructure and proposal of a paradigm shift in the way internal processes and workflows were carried out.

Confidential, San Francisco, California

Product Writer

Responsibilities:

• Created and managed content, working wif Senior UX designers to deliver a more efficient UX pipeline engagement and fulfillment.

Confidential, Cupertino, California

Content Manager

Responsibilities:

• Managed and wrote digital content including abstracts for eBooks in the iTunes division.
• Served as Localization manager/subject matter expert on the foreign languages area of eBooks wif emphasis on Italian titles (as well as English), aiding the company as a noledge base and checkpoint for all project production deliverables.

Content and Social Media Manager

Responsibilities:

• Added web usability features to roadmap, CRM/database marketing, website development, developed social media strategy and posted on different Social Media channels.
• Comprehensive web strategy engagement, audits of websites to identify and share best practices, marketing material development, live blogging of events and event photography.
• Multivariate testing including launching mobile marketing and revamping email marketing strategy and campaign testing strategy generally.
• Managed all aspects of content for various vertical/web re-launches and implemented audience acquisition, social media and ongoing content strategy. Built brand awareness wifin the marketplace. Liaised wif key contacts in the entertainment industry globally to gain exclusive content.
• Managed project timeline deliverables, optimizing SEO for copy and worked wif the Business Development and sales teams to design and execute campaign testing strategy for different Confidential articles.

Confidential

Content Manager

Responsibilities:

• Built a content roadmap based onvarious campaigns and events.
• Recommended, drove development of and oversaw production for new content assets including email marketing campaigns and social media.

Confidential

Content Manager

Responsibilities:

• Managed strategy, design, testing, delivery, and measurement of marketing activities via email, direct mail, online, and mobile channels.
• Oversaw CRM technology and database marketing, including customer segmentation, target list creation, campaign response.
• Worked wif web, mobile and social teams to build content distribution plans and measure results.
• Direct Marketing:
• Revamped email marketing strategy: 29% increase in open rates; 32% increase in click-through rates, 78% increase in average monthly revenue compared to prior six-month period.
• Implemented new direct mail strategy, shifting from program-focused mass communications to customized marketing messages based on individual executive program interests.
• Optimized segmentation and messaging to reduce expenses by more than 25% while growing sales revenue.

Confidential

Writer/consultant

Responsibilities:

• Consultant to Confidential (working wif AIDS orphans in Uganda) writing press releases/stories for Media and garnering Media coverage.

Confidential

Journalist

Responsibilities:

• Employed as a journalist working on empowering young people to develop their passion for human rights.
• Directed several projects to leverage the digital, social & mobile marketing channels to halp achieve business objectives.
• Coordinated major advocacy efforts, including major events such as the '40 Hour Famine'.
• Key driver in advocacy campaigns, coordinating efforts wif the advocacy and marketing departments.
• Formulated strategy, media releases, and media follow-ups, writing opinion pieces and speeches.
• Responsible for providing Media training directly to the CEO and other company executives.
• Researched advocacy issues to identify resources, efforts required, and solutions.
• Edited the Advocacy Network Association’s ‘Action Confidential ’ and ‘Youth Action Confidential ’ newsletters